Data Protection

Privacy Policy

Table of contents

Introduction and overview

We have written this privacy policy (version 21.05.2021-321283016) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (short data) we as controllers – and the processors commissioned by us (e.g., providers) – process, will process in the future, and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data we process about you.

Privacy policies usually sound very technical and use legal jargon. This privacy policy, however, aims to describe the most important things as simply and transparently as possible. As far as it promotes transparency, technical terms are explained reader-friendly, links to further information are provided, and graphics are used. We inform in clear and simple language that we only process personal data within the scope of our business activities if there is a corresponding legal basis. This is certainly not possible if one gives as brief, unclear, and legally-technical explanations as are often standard on the internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or the other piece of information you did not know yet.
If you still have questions, we ask you to contact the responsible office named below or in the imprint, follow the existing links, and view further information on third-party sites. Of course, you can also find our contact details in the imprint.

Scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information such as name, email address, and postal address of a person. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online shops) that we operate
  • social media appearances and email communication
  • mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company.

Legal Grounds

In the following privacy policy, we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.
  2. Contract (Article 6 Paragraph 1 lit. b GDPR): To fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
  3. Legal Obligation (Article 6 Paragraph 1 lit. c GDPR): When we are subject to a legal obligation, we process your data. For example, we are legally required to keep invoices for accounting purposes. These usually contain personal data.
  4. Legitimate Interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we must process certain data to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the performance of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not occur with us. If such a legal basis should nevertheless be applicable, it will be indicated at the appropriate place.

In addition to the EU regulation, national laws also apply:

  • In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), abbreviated DSG.
  • In Germany, the Federal Data Protection Act, abbreviated BDSG, applies.

If further regional or national laws apply, we will inform you about them in the following sections.

Contact details of the responsible party

If you have questions about data protection, you will find the contact details of the responsible person or office below.

Sprezzi Fashion

Grabengasse 17, 76761 Rülzheim 

Authorized representative: Pascal Gehrlein

E-mail: shop@sprezzi-fashion.com
Phone: +49 15112479587

Storage duration

That we only store personal data as long as it is absolutely necessary for the provision of our services and products is a general criterion for us. For example, if it is legally required in the case of accounting, this storage period may be exceeded. This means that we delete personal data as soon as the reason for data processing no longer exists. If you wish to have your data deleted or revoke consent to data processing, the data will be deleted as soon as possible and as long as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure fair and transparent data processing:

  • According to Article 15 GDPR, you have the right to information about whether we process data about you. If this is the case, you have the right to receive a copy of the data and to learn the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data is stored;
    • the existence of the right to rectification, deletion, or restriction of processing and the right to object to processing;
    • that you can file a complaint with a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we did not collect it from you;
    • whether profiling is carried out, i.e., whether data is automatically evaluated to create a personal profile of you.
  • According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find errors.
  • According to Article 17 GDPR, you have the right to deletion ("right to be forgotten"), which specifically means that you can request the deletion of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
  • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
  • According to Article 21 GDPR, you have a right to object, which, once enforced, results in a change in processing.
    • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then review as soon as possible whether we can legally comply with this objection.
    • If data is used for direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing thereafter.
    • If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g., profiling).

If you believe that the processing of your data violates data protection law or that your data protection rights have been otherwise infringed, you can file a complaint with the supervisory authority. For Austria, this is the Datenschutzbehörde, whose website you can find at https://www.dsb.gv.at/ , and for Germany, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

In short: You have rights – do not hesitate to contact the responsible entity listed above with us!

Data transfer to third countries

We only transfer or process data in countries outside the EU (third countries) if you consent to this processing, it is legally required, or contractually necessary, and in any case only to the extent generally permitted. Your consent is in most cases the main reason we process data in third countries. Processing personal data in third countries such as the USA, where many software providers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways. Whenever possible, we try to use server locations within the EU if offered.

We inform you in the appropriate sections of this privacy policy in more detail about data transfer to third countries, if applicable.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible within our means for third parties to infer personal information from our data.

Art. 25 GDPR refers here to "data protection by design and by data-protective default settings" and means that both software (e.g., forms) and hardware (e.g., access to the server room) always consider security and implement appropriate measures. Below, we will address specific measures if necessary.

TLS encryption with https

TLS, encryption, and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data securely on the internet.
This means that the entire transmission of all data from your browser to our web server is secured – no one can "eavesdrop".

With this, we have introduced an additional layer of security and comply with data protection by design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock icon at the top left in the browser, to the left of the internet address (e.g., beispielseite.de) and the use of the https scheme (instead of http) as part of our internet address.
If you want to learn more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to find good links to further information.

Communication

Communication Summary
👥 Data subjects: Everyone who communicates with us by phone, email, or online form
📓 Processed data: e.g., phone number, name, email address, entered form data. More details can be found with the respective contact method used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage duration: Duration of the business case and legal provisions
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. b GDPR (Contract), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

 
If you contact us and communicate by phone, email, or online form, personal data may be processed.

As a rule, the data is stored for the duration of the business transaction or as long as the law requires. The data is processed for the handling of our business activities.

Phone and SMS Marketing

When you call us, the call data is pseudonymized on the respective device and with the telecommunications provider used. In addition, data such as name and phone number can be sent by email afterwards and stored to respond to the inquiry. The data is deleted as soon as the business case is completed and legal requirements allow.

We value your privacy and the information you provide to us in connection with our SMS marketing service. We use this information to send you text notifications (for your order, including reminders of abandoned orders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to track which items you have added to your shopping cart, even if you have abandoned the order. This information is used to determine when we should send you reminder messages via SMS.

By consenting to SMS marketing from Sprezzi Fashion at checkout and initiating a purchase or signing up through our subscription tools, you agree to receive recurring SMS notifications (for your order, including reminders of abandoned purchases), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on a state or federal do-not-call list. The frequency of messages varies. Consent is not a condition of purchase.

If you want to unsubscribe from SMS marketing messages and notifications, reply with STOP to any mobile message we send or use the unsubscribe link we provide in each of our messages. You understand and agree that alternative methods of unsubscribing, such as using other words or requests, are not considered appropriate methods of unsubscribing. We do not charge for the service, but you are responsible for all costs and fees your mobile provider charges for text messages. Message and data rates may apply.

E-Mail

If you communicate with us by email, data is stored on the respective device (computer, laptop, smartphone, ...) and data is stored on the email server. The data is deleted as soon as the business case is completed and legal requirements allow.

Online Forms

If you communicate with us via online form, data is stored on our web server. The data is deleted as soon as the business case is completed and legal requirements allow.

Legal Grounds

The processing of data is based on the following legal grounds:

  • Art. 6 para. 1 lit. a GDPR (Consent): You give us consent to store your data and further use it for business-related purposes;
  • Art. 6 para. 1 lit. b GDPR (Contract): There is a necessity to fulfill a contract with you or a processor such as the telephone provider, or we must process the data for pre-contractual activities, such as preparing an offer;
  • Art. 6 para. 1 lit. f GDPR (Legitimate Interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as e.g. email programs, Exchange servers, and mobile network operators are necessary to operate communication efficiently.

Webhosting

Webhosting Summary
👥 Affected: Visitors of the website
🤝 Purpose: professional hosting of the website and securing the operation
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used.
📅 Storage duration: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web hosting?

Nowadays, when you visit websites, certain information – including personal data – is automatically created and stored, also on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all web pages on a domain, i.e. everything from the homepage to the very last subpage (like this one). By domain, we mean for example beispiel.de or musterbeispiel.com.

If you want to view a website on a screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser must connect to another computer where the code of the website is stored: the web server. Operating a web server is a complicated and demanding task, which is why it is usually taken over by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transmission to and from the web server, personal data processing may occur. On the one hand, your computer stores data, on the other hand, the web server must also store data for a certain time to ensure proper operation.

For illustration:

Browser and web server

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the website and securing the operation
  2. For reasons of operational security and for the creation of access statistics

Which data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as

  • the complete internet address (URL) of the called up webpage (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=321283016)
  • browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (Referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the hostname and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but cannot exclude that this data may be accessed by authorities in the event of unlawful behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!

Legal basis

The legality of processing personal data within the scope of web hosting arises from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), as the use of professional hosting with a provider is necessary to present the company securely and user-friendly on the internet.

Cookies

Cookies summary
👥 Affected: Visitors of the website
🤝 Purpose: depends on the respective cookie. More details can be found below or from the software manufacturer who sets the cookie.
📓 Processed data: depends on the respective cookie used. More details can be found below or from the software manufacturer who sets the cookie.
📅 Storage duration: depends on the respective cookie, can vary from hours to years
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used, so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are really useful helpers. Almost all websites use cookies. More precisely, these are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files stored by our website on your computer. These cookie files are automatically placed in the cookie folder, basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other "malware." Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152321283016-9
Purpose: Distinguishing website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we specifically use depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly address the different types of HTTP cookies.

There are 4 types of cookies:

Essential Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to checkout. These cookies prevent the shopping cart from being deleted, even if the user closes their browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and behavior of the website on different browsers.

Targeted Cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes, or form data are saved.

Advertising Cookies
These cookies are also called targeting cookies. They serve to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these types of cookies you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism."

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data within the scope of the following privacy policy.

Storage duration of cookies

The storage duration depends on the respective cookie and will be specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

Right to object – how can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, disable, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you basically do not want any cookies, you can set your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not. The procedure varies depending on the browser. It is best to search for instructions on Google with the search term "Delete cookies Chrome" or "Disable cookies Chrome" in case of a Chrome browser.

Legal basis

Since 2009, there have been the so-called "Cookie Guidelines." These state that storing cookies requires consent (Article 6 para. 1 lit. a GDPR) from you. However, within the EU countries, there are still very different reactions to these guidelines. In Austria, the implementation of this guideline was made in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, the implementation of this guideline was largely done in § 15 para.3 of the Telemedia Act (TMG).

For strictly necessary cookies, where no consent is given, there are legitimate interests (Article 6 para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the Sprezzi Fashion website in Rülzheim 76761 with a pleasant user experience, and for this, cookies are often absolutely necessary.

In the following sections, you will be informed in more detail about the use of cookies, provided that the software used employs cookies.

Web Analytics

Web Analytics Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: evaluation of visitor information to optimize the web offer.
📓 Processed data: access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found in the respective web analytics tool used.
📅 Storage duration: depends on the web analytics tool used
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is web analytics?

We use software on our website to analyze the behavior of website visitors, called web analytics or web analysis for short. Data is collected, which the respective analytics tool provider (also called tracking tool) stores, manages, and processes. Using the data, analyses of user behavior on our website are created and made available to us as website operators. Additionally, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. For this, we show you two different offers for a limited period. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other analytics methods, user profiles can also be created and the data stored in cookies.

Why do we conduct web analytics?

With our website, we have a clear goal in mind: we want to provide the best web offering on the market for our industry. To achieve this goal, we want on the one hand to offer the best and most interesting content and on the other hand to ensure that you feel completely comfortable on our website. With the help of web analytics tools, we can take a closer look at the behavior of our website visitors and then improve our web offering accordingly for you and us. For example, we can see the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us optimize the website and thus tailor it perfectly to your needs, interests, and wishes.

Which data is processed?

Which data exactly is stored naturally depends on the analysis tools used. But usually, for example, it is stored which content you view on our website, which buttons or links you click, when you access a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you visit the website, or which computer system you use. If you agreed that location data may also be collected, these can also be processed by the web analytics tool provider.

In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in a pseudonymized form (i.e., in an obscured and shortened form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address are generally stored. All these data, if collected, are stored pseudonymized. This way, you cannot be identified as a person.

The following example schematically shows the functionality of Google Analytics as an example of client-based web tracking with JavaScript code.

Schematic data flow in Google Analytics

How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, while other cookies can store data for several years.

Duration of data processing

We inform you about the duration of data processing further below, provided we have more information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If, as in the case of accounting, it is legally required, this storage period may also be exceeded.

Right to object

You also have the right and the possibility at any time to revoke your consent to the use of cookies or third parties. This works either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors to technically and economically improve our offer. With the help of web analytics, we identify website errors, can detect attacks, and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To find out exactly which data of yours is stored and processed, you should read the privacy policies of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: evaluation of visitor information to optimize the web offer.
📓 Processed data: access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found further below in this privacy policy.
📅 Storage duration: depends on the properties used
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click a link, this action is stored in a cookie and sent to Google Analytics. With the reports we receive from Google Analytics, we can better tailor our website and service to your wishes. Below, we will explain the tracking tool in more detail and inform you especially about which data is stored and how you can prevent this.

Google Analytics is a tracking tool used for analyzing the traffic on our website. For Google Analytics to work, a tracking code is embedded in the code of our website. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, among other things, the following reports:

  • Audience reports: Through audience reports, we get to know our users better and know more precisely who is interested in our service.
  • Advertising reports: Through advertising reports, we can more easily analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information about how we can excite more people for our service.
  • Behavior reports: Here we learn how you interact with our website. We can track the path you take on our site and which links you click.
  • Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you become a buyer or newsletter subscriber from a mere website visitor. With the help of these reports, we learn more about how our marketing measures are received by you. This way, we want to increase our conversion rate.
  • Real-time reports: Here we always immediately learn what is currently happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier to find on Google by interested people. On the other hand, the data helps us to better understand you as a visitor. We thus know very precisely what we need to improve on our website to offer you the best possible service. The data also serves us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics creates a random, unique ID using a tracking code, which is linked to your browser cookie. This way, Google Analytics recognizes you as a new user. When you visit our site next time, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, the Universal Analytics property can also be created. Depending on the property used, data is stored for different lengths of time.

Your interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked with third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions may occur if legally required.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152321283016-5
Purpose: By default, analytics.js uses the _ga cookie to store the User ID. Basically, it serves to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152321283016-1
Purpose: The cookie also serves to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Wert: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows tracking your behavior on the website and measuring performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Wert: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. It is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitor traffic on our website. That means the cookie stores where you came from to our website. This could have been another site or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: no information
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google repeatedly changes the choice of their cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly which areas you click on. This way we get information about where you are "navigating" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (English: Bouncerate): A bounce occurs when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in shortened form so that no unique assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also called IP location determination.

Technical information: Technical information includes, among other things, your browser type, your internet provider, or your screen resolution.

Source: Google Analytics or we are of course also interested in which website or which advertisement brought you to our site.

Other data include contact details, any reviews, playing media (e.g., if you play a video via our site), sharing content via social media, or adding to your favorites. The list is not exhaustive and serves only as a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers worldwide. Most servers are located in America, and consequently, your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across various physical storage devices. This has the advantage that the data can be accessed faster and is better protected against manipulation. Each Google data center has corresponding emergency programs for your data. For example, if hardware fails at Google or natural disasters disable servers, the risk of service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standardized retention period of your user data set to 26 months. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. Five variants are available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Additionally, there is also the option that data is only deleted when you no longer visit our website within the period we have chosen. In this case, the retention period is reset each time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked with cookies, user identification, and advertising IDs (e.g., cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under the data protection law of the European Union, you have the right to access your data, update it, delete it, or restrict it. With the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can find the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to disable, delete, or manage cookies (regardless of Google Analytics), there is a separate guide for each browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during collection by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to technically and economically improve our offer. With the help of Google Analytics, we detect website errors, can identify attacks, and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

We hope we were able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP Anonymization

We have implemented IP address anonymization for Google Analytics on this website. This feature was developed by Google so that this website can comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data occurs.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising report features in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender, and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. Learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can manage the use of activities and information from your Google account under “Ad Settings” at https://adssettings.google.com/authenticated end via checkbox.

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Warning: Deleting cookies, using your browser's incognito/private mode, or using a different browser will cause data to be collected again.

Deactivate Google Analytics

Google Analytics Data Processing Addendum

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated Google Signals in Google Analytics. This updates the existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographic characteristics) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

The special thing about this is that it is cross-device tracking. This means your data can be analyzed across devices. By activating Google Signals, data is collected and linked to the Google account. Google can, for example, recognize when you view a product on our website via a smartphone and only later purchase the product on a laptop. Thanks to the activation of Google Signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history, and data about your actions on our website are also collected through Google signals. This provides us with better advertising reports and more useful information about your interests and demographic characteristics from Google. These include your age, the language you speak, where you live, or your gender. Furthermore, social criteria such as your profession, marital status, or income are also included. All these characteristics help Google Analytics define groups of people or target audiences.

The reports also help us better assess your behavior, wishes, and interests. This allows us to optimize and adapt our services and products for you. These data expire by default after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. These are always aggregated and anonymous data and never data of individual persons. In your Google account, you can manage or delete this data.

Facebook-Pixel Privacy Policy

We use the Facebook-Pixel from Facebook on our website. For this, we have implemented a code on our website. The Facebook-Pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook-Pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous to us and not viewable and is only usable within the scope of advertising campaigns. If you yourself are a Facebook user and logged in, the visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to those people who are truly interested in them. With the help of Facebook-Pixel, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (if they have allowed personalized advertising) see appropriate ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below we show you the cookies that were set by embedding the Facebook Pixel on a test page. Please note that these are only example cookies. Depending on interaction on our website, different cookies will be set.

Name: _fbp
Value: fb.1.1568287647279.257405483-6321283016-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that the Facebook Pixel functions properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062321283016-3
Value: Author's name
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the user's email address if they have provided it on the website.
Expiration date: after 12 months

Note: The above-mentioned cookies relate to individual user behavior. Especially when using cookies, changes on Facebook can never be ruled out.

If you are logged into Facebook, you can adjust your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change it yourself. If you are not a Facebook user, you can visit http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend the company's own data policies at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

As part of the Facebook Pixel feature, we have also activated the automatic advanced matching (English: Automatic Advanced Matching). This pixel function allows us to send hashed emails, names, gender, city, state, postal code, and date of birth or phone number as additional information to Facebook, provided you have made this data available to us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Organization of the individual tracking tools
📓 Processed data: The Google Tag Manager itself does not store any data. The data is collected by the tags of the web analytics tools used.
📅 Storage duration: depends on the web analytics tool used
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is the Google Tag Manager?

For our website, we use the Google Tag Manager from the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Via the Google Tag Manager, we can centrally insert and manage code snippets from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it, and in what form data is processed.

The Google Tag Manager is an organization tool with which we can centrally integrate and manage website tags via a user interface. Tags are small code snippets that, for example, record (track) your activities on our website. For this, JavaScript code snippets are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies, and also track users across multiple websites.

Why do we use the Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And that of course also applies to maintaining our website. To design our website as well as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services, and which people we should still show our offers to. And for this tracking to work, we have to integrate the corresponding JavaScript codes into our website. Basically, we could insert each code snippet of the individual tracking tools separately into our source code. However, this requires quite a bit of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily insert the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming skills are required. This way, we manage to keep order in our tag jungle.

What data is stored by the Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store data. It acts merely as a "manager" of the implemented tags. The data is collected by the individual tags of the different web analytics tools. The data is passed through the Google Tag Manager to the individual tracking tools and not stored.

It looks quite different with the embedded tags of various web analytics tools, such as Google Analytics. Depending on the analytics tool, various data about your web behavior is usually collected, stored, and processed using cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this only concerns the use and operation of our Tag Manager and not your data stored via the code sections. We enable Google and others to receive selected data in anonymized form. Thus, we consent to the anonymous transfer of our website data. Which summarized and anonymous data exactly is forwarded, we could not find out despite extensive research. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares one's own results with those of competitors. Based on the collected information, processes can be optimized.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are distributed worldwide. Most are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store data about you can be found in our individual privacy texts for the respective tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of the Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors to technically and economically improve our offer. With the help of the Google Tag Manager, we can improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

MailChimp Data Processing Addendum

We have concluded a Data Processing Addendum with MailChimp. This contract serves to protect your personal data and ensures that MailChimp complies with applicable data protection regulations and does not pass your personal data on to third parties.

More information about this contract can be found at https://mailchimp.com/legal/data-processing-addendum/.

Online marketing

Online marketing privacy policy summary
👥 Affected: Visitors of the website
🤝 Purpose: evaluation of visitor information to optimize the web offer.
📓 Processed data: access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address can also be processed. More details can be found with the respective online marketing tool used.
📅 Storage duration: depends on the online marketing tools used
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is online marketing?

Online marketing refers to all measures carried out online to achieve marketing goals such as increasing brand awareness or closing a business deal. Furthermore, our online marketing measures aim to draw people's attention to our website. To be able to show our offer to many interested people, we therefore engage in online marketing. Usually, this involves online advertising, content marketing, or search engine optimization. To use online marketing efficiently and purposefully, personal data is also stored and processed. The data helps us on the one hand to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone interested in our offer. We are aware that this is not possible without deliberately implemented measures. That's why we do online marketing. There are various tools that make our work on our online marketing measures easier and additionally always provide improvement suggestions based on data. This way, we can target our campaigns more precisely to our target group. The purpose of the online marketing tools used is ultimately to optimize our offer.

Which data is processed?

To make our online marketing work and to measure the success of the measures, user profiles are created and data is stored, for example, in cookies (which are small text files). With the help of this data, we can not only place advertising in the traditional sense but also directly display our content on our website in the way you prefer. There are various third-party tools that offer these functions and accordingly collect and store data from you. For example, the named cookies store which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked, or from which website you came to us. Additionally, technical information can also be stored, such as your IP address, which browser you use, from which device you visit our website, or the time when you accessed and left our website. If you have consented to us determining your location, we can also store and process this.

Your IP address is stored in pseudonymized form (i.e., shortened). Identifiable data that directly identifies you as a person, such as name, address, or email address, is also only stored in pseudonymized form within the framework of advertising and online marketing procedures. So we cannot identify you as a person; we only have the pseudonymized, stored information in the user profiles.

The cookies may also be used, analyzed, and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, identifiable data (names, email addresses, etc.) may also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network already links previously received data with the user profile.

For all advertising tools we use that store data about you on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only shows how well the advertising measures worked. For example, we see which measures prompted you or other users to visit our website and purchase a service or product there. Based on the analyses, we can improve our advertising offerings in the future and tailor them even more precisely to the needs and wishes of interested persons.

Duration of data processing

We inform you about the duration of data processing further below, if we have more information on this. In general, we process personal data only as long as it is absolutely necessary for providing our services and products. Data stored in cookies is stored for varying lengths of time. Some cookies are deleted immediately after leaving the website, others can be stored in your browser for several years. In the respective privacy policies of the individual providers, you usually receive detailed information about the individual cookies used by the provider.

Right to object

You also have the right and possibility at any time to revoke your consent to the use of cookies or third-party providers. This works either via our cookie management tool or other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling, or deleting cookies in your browser.

Since online marketing tools may use cookies, we also recommend our general privacy policy on cookies. To find out exactly which data of yours is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as it may occur during collection by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in order to optimize our offerings and actions using the data obtained. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate interests).

Information about specific online marketing tools can be found – if available – in the following sections.

Klaviyo Privacy Policy


Klaviyo Privacy Policy Summary
👥 Affected persons: Newsletter subscribers
🤝 Purpose: Direct advertising via email, notification of system-relevant events
📓 Processed data: Data entered during registration, at least the email address
📅 Storage duration: Duration of the subscription's existence
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Klaviyo?

Like many other websites, we also use the services of the newsletter provider Klaviyo on our website. The operator of Klaviyo is Klaviyo, Inc., 125 Summer St, Floor 6, Boston, MA 02111, USA. With Klaviyo, we can easily send you interesting news and offers via newsletter. We do not have to install anything on our own servers and can still access a comprehensive, cloud-based email marketing system.

Klaviyo is a cloud-based newsletter management service. This means we use the software via Klaviyo's IT infrastructure ("Software as a Service"). With Klaviyo, we can send various types of email campaigns, including single and series campaigns, autoresponders (automatic emails), A/B tests, and follow-up emails.

Why do we use Klaviyo on our website?

Our goal is to stay in contact with you and inform you about news and offers. Klaviyo provides us with a user-friendly platform with many helpful features to send individually designed newsletters. Through integrated analytics tools, we can understand how our emails are received by you and improve our offerings accordingly.

Another advantage: Since the data is processed on Klaviyo's external servers, this relieves our own infrastructure and enables efficient management.

What data is stored by Klaviyo?

When you subscribe to our newsletter, we store your email address via Klaviyo as well as – if provided – additional data such as your name, address, and preferences. Your IP address and the date of registration are also recorded to legally document the registration process.

Klaviyo also collects information about your usage behavior, e.g., whether you have opened our emails or clicked on links. This data helps us make our newsletter more relevant to you.

Klaviyo may also share data with third parties to improve its services. In doing so, personal data may be processed outside the EU (e.g., in the USA).

Cookies from Klaviyo

Klaviyo uses cookies to analyze user behavior and optimize newsletter delivery. More information can be found at: https://www.klaviyo.com/legal/cookies.

How long and where is the data stored?

As a US-based company, Klaviyo stores your data on servers in the USA. Your data remains stored as long as you do not unsubscribe from our newsletter. After unsubscribing, your personal data will be deleted or anonymized.

How can I delete my data or prevent data storage?

You can revoke your consent to receive our newsletter at any time via the unsubscribe link in our emails. Your data will then be deleted at Klaviyo. If you want to disable cookies from Klaviyo, you can delete or block them in your browser settings.

Legal basis

The newsletter dispatch via Klaviyo is based on your consent (Art. 6 para. 1 lit. a GDPR). If consent is not required, the processing is based on our legitimate interest in direct marketing (Art. 6 para. 1 lit. f GDPR).

Learn more about data protection at Klaviyo here: https://www.klaviyo.com/legal/privacy

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, the responsible company is Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Learn more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European region, the responsible company is Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Learn more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy . 

PayPal Marketing Solutions Privacy Policy

We use PayPal Marketing Solutions, a sales optimization tool, on our website. The service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA. Learn more about the data processed through the use of PayPal Marketing Solutions in the Privacy Policy at https://www.paypal.com/c2/webapps/mpp/ua/privacy-full.

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish office at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Learn more about the data processed through the use of Pinterest Web Analytics in the Privacy Policy at https://policy.pinterest.com/de/privacy-policy.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage duration: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. This way, we want to draw more people's attention to the high quality of our offers on the internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. However, in Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better tailor our advertising offer to your interests and needs. In the following article, we want to explain in more detail why we use conversion tracking, what data is stored, and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to gain an exact overview of the cost-benefit factor of our advertising campaigns. That is why we use the conversion tracking tool from Google Ads.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used, or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to also draw attention to our offer on other websites. The goal is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then complete a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing measures. Furthermore, using the data obtained, we can make our website more interesting for you and tailor our advertising offer even more individually to your needs.

What data is stored in Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. When you click on one of our Google Ads, the cookie “Conversion” from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ321283016-3
Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google Ad.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie appears only in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and records your action as a so-called conversion. As long as you browse our website and the cookie has not yet expired, we and Google recognize that you found us through our Google Ads advertisement. The cookie is read and sent back to Google Ads along with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. For ads that Google displays in various places on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which automatic tag labeling by Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.

How long and where is the data stored?

At this point, we want to point out that we have no influence on how Google further uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit personal data. The cookies named "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads Conversion Tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works somewhat differently in each browser. Here you can find instructions on how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser to always notify you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that by disabling these cookies, you do not prevent the advertisements, but only the personalized advertising.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during data collection by Google Ads Conversion Tracking.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

If you want to learn more about data protection at Google, we recommend the general privacy policy of Google: https://policies.google.com/privacy?hl=de.

Google AdSense Privacy Policy

Google AdSense Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage duration: depends on the cookies used and data stored
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display ads on this website that match our topic. This way, we offer you ads that ideally provide real added value for you. In the course of this privacy policy about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored, and how you can prevent this data storage.

The advertising program Google AdSense has been around since 2003. Unlike Google Ads (formerly: Google AdWords), you cannot place ads yourself here. Google AdSense displays ads on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to offer you ads that interest you and provide added value. Google checks, based on your interests or your user behavior and based on our offerings, which ads are suitable for our website and for our users. At this point, we also want to mention that we are not responsible for the selection of the ads. We only provide the advertising space with our website. The selection of the displayed ads is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, your PC, or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and great effort. Basically, we are never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That is why we have chosen advertising as a source of income. However, the most important thing for us is not to disturb your visit to our website with these ads. With the help of Google AdSense, you are only shown ads that match our topics and your interests.

Similar to Google's indexing for a website, a bot examines the relevant content and offerings of our website. Then the advertisements are content-wise adjusted and presented on the website. Besides the content overlaps between the ad and the website offering, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way, you receive ads that ideally provide you with real added value, and we have a better chance to earn a little something.

What data is stored by Google AdSense?

To allow Google AdSense to display tailored, customized advertising for you, cookies are used among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the GDPR, however, these data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (which is whenever you see an ad), each click, and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

Third parties may, within the scope of AdSense, place and read cookies in your browser or use web beacons to store data they receive through the ad delivery on the website. Web beacons are small graphics that perform log file analysis and record the log file. This analysis enables statistical evaluation for online marketing.

Google can collect certain information about your user behavior on our website through these cookies. This includes:

  • Information on how you interact with an ad (clicks, impressions, mouse movements)
  • Information on whether an ad has already appeared in your browser at an earlier time. This data helps to avoid showing you the same ad too often.

In doing so, Google analyzes the data related to the displayed advertisements and your IP address and evaluates them. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offering. This data is not linked to personal data that Google may have about you from other Google services.

Below we present cookies that Google AdSense uses for tracking purposes. We refer to a test website that has only installed Google AdSense: 

Name: uid
Value: 891269189321283016-8
Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiration date: after 2 months

Name: C
Wert: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiration date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for Client-ID, and is used to improve advertising for you. It can deliver more relevant ads to the visitor and helps improve reports on campaign performance.
Expiration date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU321283016-1
Purpose: The cookie is stored under the domain doubleclick.net. It is used to register your actions after the display or after clicking the ad. This allows measuring how well an ad is received by our visitors.
Expiration date: after 1 month

Name: test_cookie
Value: no information
Purpose: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiration date: after 1 month

Name: CT592996
Value:733366
Purpose: Stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not obtain more detailed information about the use of this cookie.
Expiration date: after one hour

Note: This list cannot claim to be complete, as Google tends to change its choice of cookies repeatedly.

How long and where is the data stored?

Google collects your IP address and various activities you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the provided information securely on Google's own servers in the USA.

If you do not have a Google account or are not logged in, Google stores the collected data with a unique identifier (ID), usually on your browser. The unique IDs stored in cookies serve, for example, to ensure personalized advertising. If you are logged into a Google account, Google can also collect personal data.

Some of the data that Google stores can be deleted by you at any time (see next section). Many pieces of information stored in cookies are automatically deleted after a certain period. However, there is also data that Google stores for a longer period. This is the case when Google must store certain data for an indefinite, longer period due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option to delete or disable cookies that are on your computer. Exactly how this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser to always notify you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that by disabling these cookies, you do not prevent the advertisements, but only the personalized advertising.

If you have a Google account, you can on the website https://adssettings.google.com/authenticated disable personalized advertising. Here too, you will still see ads, but they will no longer be tailored to your interests. Nevertheless, the ads are displayed based on a few factors, such as your location, browser type, and the search terms used.

Legal basis

If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during collection by Google AdSense.

From our side, there is also a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

Which data Google generally collects and what they use this data for can be read at https://www.google.com/intl/de/policies/privacy/.

AdCell Tracking – Affiliate

This website uses tracking cookies from Firstlead GmbH with the brand ADCELL (www.adcell.de). As soon as you click on an advertisement with a partner link, a cookie is set. ADCELL uses cookies to be able to trace the origin of orders. ADCELL also uses so-called tracking pixels through which information such as visitor traffic on the pages can be evaluated.

The information generated by cookies and tracking pixels about the use of this website (including the IP address) as well as the delivery of advertising formats is transmitted to a server of Firstlead GmbH / ADCELL and stored there. Among other things, Firstlead GmbH / ADCELL can recognize that a partner link on this website was clicked.

Firstlead GmbH / ADCELL may under certain circumstances pass on this (anonymized) information to contractual partners. However, there is no merging of the IP address with other stored data.

More information about ADCELL's data protection can be found at:
https://www.adcell.de/datenschutz

Legal basis:
The use of ADCELL is based on our legitimate interest in optimized marketing of our online offer according to Art. 6 para. 1 lit. f GDPR.

Payment provider

Payment Provider Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address, and contract data
More details can be found with the respective payment provider tool used.
📅 Storage duration: depends on the payment provider used
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is a payment provider?

We use online payment systems on our website that enable a secure and smooth payment process for both us and you. In doing so, personal data may also be sent to, stored by, and processed by the respective payment provider. Payment providers are online payment systems that allow you to place an order via online banking. The payment processing is carried out by the payment provider you choose. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, with our website and our integrated online shop, we want to offer the best possible service so that you feel comfortable on our site and use our offers. We know that your time is valuable and especially payment processing must work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual manner.

Which data is processed?

Which data exactly is processed naturally depends on the respective payment provider. But basically, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, which content you are interested in, or which subpages you click on, may also be stored. Your IP address and information about your used computer are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment was successful or not. For identity and credit checks, it may happen that payment providers forward data to the respective authority. For all payment transactions, the terms and privacy policies of the respective provider always apply. Therefore, please always also review the general terms and conditions and the privacy policy of the payment provider. You also have the right at any time, for example, to have data deleted or corrected. Please contact the respective service provider regarding your rights (right of withdrawal, right of information, and right of access).

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data as long as it is absolutely necessary for providing our services and products. If, for example, it is legally required in the case of accounting, this storage period may also be exceeded.

Right to object

You always have the right to information, correction, and deletion of your personal data. If you have questions, you can also contact the responsible persons of the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the respective payment provider.

Cookies that payment providers use for their functions can be deleted, disabled, or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer, within the framework of contractual or legal relationships, due to legal obligations (Art. 6 Abs. 1 lit. c DSGVO) and on the basis of legitimate interest (Art. 6 Abs. 1 lit.f DSGVO) besides banks/credit institutions also other payment service providers. In the privacy policies of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) you will be given a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties with questions about data protection-related topics.

Information about the specific payment providers can be found – if available – in the following sections.

Amazon Payments Privacy Policy

We use Amazon Payments on our website, a service for online payment procedures. The service provider is the American company Amazon.com Inc. For the European area, the company Amazon Payments Europe S.C.A. (38 Avenue J.F. Kennedy, L-1855 Luxemburg) is responsible. More about the data processed through the use of Amazon Payments can be found in the Privacy Policy at https://pay.amazon.de/help/201212490.

AdSimple Cookie Manager Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found further below in this privacy policy
📅 Storage duration: the used cookie expires after one year
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is the AdSimple Cookie Manager?

We use the AdSimple Cookie Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. The AdSimple Cookie Manager offers us, among other things, the possibility to provide you with a comprehensive and data protection-compliant cookie notice so that you can decide for yourself which cookies you allow and which you do not. By using this software, data from you is sent to and stored by AdSimple. In this privacy policy, we inform you why we use the AdSimple Cookie Manager, which data is transmitted and stored, and how you can prevent this data transmission.

The AdSimple Cookie Manager is software that scans our website and identifies and categorizes all existing cookies. In addition, you as a website visitor are informed about the use of cookies via a cookie notice script and decide for yourself which cookies you allow and which you do not.

Why do we use the AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because the Cookie Manager from AdSimple regularly scans our website and identifies all cookies, we have full control over these cookies and can act in compliance with the GDPR. This allows us to inform you precisely about the use of cookies on our website. Furthermore, you always receive an up-to-date and data protection-compliant cookie notice and decide yourself via a checkbox system which cookies you accept or block.

What data is stored by the AdSimple Cookie Manager?

If you consent to cookies on our website, the following cookie is set by the AdSimple Cookie Manager:

Name: acm_status
Value: “:true,”statistik”:true,”marketing”:true,”socialmedia”:true,”einstellungen”:true}
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status on future visits.
Expiration date: after one year

How long and where is the data stored?

All data collected by the AdSimple Cookie Manager is transmitted and stored exclusively within the European Union. The collected data is stored on the servers of AdSimple at Hetzner GmbH in Germany. Access to this data is exclusively granted to AdSimple GmbH and Hetzner GmbH.

How can I delete my data or prevent data storage?

You have the right at any time to access your personal data and also to delete it. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice script. Another way to prevent data processing or manage it according to your wishes is offered by your browser. Depending on the browser, cookie management works a little differently. Here you will find instructions for the currently most well-known browsers:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

If you consent to cookies, personal data about you will be processed and stored through these cookies. If we are allowed to use cookies through your consent (Article 6 para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. To be able to manage cookie consent and enable you to give consent, the AdSimple Cookie Manager is used. The use of this software allows us to operate the website efficiently and in compliance with the law, which constitutes a legitimate interest (Article 6 para. 1 lit. f GDPR).

We hope we have given you a good overview of the data traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend the description page on https://www.adsimple.at/adsimple-cookie-manager/.

American Express privacy policy

We use American Express on our website, a globally operating financial service provider. The service provider is the American company American Express Company. For the European area, the company American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain) is responsible. Learn more about the data processed through the use of American Express in the privacy policy on https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.

Apple Pay privacy policy

We use Apple Pay on our website, a service for online payment procedures. The service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Learn more about the data processed through the use of Apple Pay in the privacy policy on https://www.apple.com/legal/privacy/de-ww/.

Discover privacy policy

We use the payment system service provider Discover on our website. The service provider is the American company Discover Financial Services, 2500 Lake Cook Rd, Riverwoods, IL 60015, USA. Learn more about the data processed through the use of Discover in the privacy policy on https://www.discover.com/privacy-statement/eu-data.html.

eps-Überweisung privacy policy

We use eps-Überweisung on our website, a service for online payment procedures. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Wien, Österreich. Learn more about the data processed through the use of eps-Überweisung in the privacy policy on https://eservice.stuzza.at/de/datenschutzerklaerung.html.

giropay Privacy Policy

We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. Learn more about the data processed through the use of giropay in the Privacy Policy at https://www.giropay.de/rechtliches/datenschutzerklaerung/.

Google Pay Privacy Policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Learn more about the data processed through the use of Google Pay in the Privacy Policy at https://policies.google.com/privacy.

iDEAL Privacy Policy

We use iDEAL, a service for payment systems, on our website. The service provider is the Dutch company Currence B.V., Gustav Mahlerplein 33-35, Amsterdam, Noord-Holland 1082 MS, Netherlands. Learn more about the data processed through the use of iDEAL in the Privacy Policy of iDeal.

Mastercard Privacy Policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. For the European region, the company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible. Learn more about the data processed through the use of Mastercard in the Privacy Policy at https://www.mastercard.de/de-de/datenschutz.html.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. For the European region, the company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible. Learn more about the data processed through the use of PayPal in the Privacy Policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Shop Pay Privacy Policy

We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. For the European region, the company Shopify International Limited (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) is responsible. Learn more about the data processed through the use of Shop Pay in the Privacy Policy at https://www.shopify.de/legal/datenschutz.

Visa Privacy Policy

We use Visa, a globally operating payment provider, on our website. The service provider is the American company Visa Inc. For the European region, the company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, United Kingdom) is responsible. Learn more about the data processed through the use of Visa in the Privacy Policy at https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Social Media

Social media privacy policy summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: data such as phone numbers, email addresses, contact details, data on user behavior, information about your device, and your IP address.
More details can be found in the respective social media tool used.
📅 Storage duration: depending on the social media platforms used
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. In doing so, data from users may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform can also be directly embedded in our website. This is the case, for example, when you click a so-called social button on our website and are directly redirected to our social media presence. Websites and apps through which registered members produce content, share content openly or within certain groups, and network with other members are referred to as social media.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements embedded on our website help you quickly and easily switch to our social media content.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analyses. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, suitable conclusions about your interests can be drawn from the evaluated data, and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. Usually, cookies are set in your browser for this purpose, which store data about your usage behavior.

Please note that when using social media platforms or our embedded elements, data about you may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily assert or enforce your rights regarding your personal data.

Which data is processed?

Which data is exactly stored and processed depends on the respective social media platform provider. But usually, it involves data such as phone numbers, email addresses, data you enter in a contact form, user data like which buttons you click, whom you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. Thus, only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective company's privacy policy. If you have questions about data storage and processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We inform you about the duration of data processing further below, provided we have more information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. Customer data that is matched with its own user data is deleted within two days. In general, we only process personal data as long as it is absolutely necessary for providing our services and products. If, as in the case of accounting, it is legally required, this storage period may also be exceeded.

Right to object

You also have the right and the possibility at any time to revoke your consent to the use of cookies or third parties such as embedded social media elements. This works either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy on cookies. To find out exactly which data of yours is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to data about you being processed and stored by embedded social media elements, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Basically, your data is also stored and processed based on our legitimate interest (Art. 6 para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and review the privacy policy or cookie guidelines of the respective service provider.

Information about specific social media platforms can be found – if available – in the following sections.

Facebook Social Plug-ins Privacy Policy

Our website includes so-called social plug-ins from the company Facebook Inc. You recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with the raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • “Like” button, Share, Send, and Quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video players
  • Group plug-in

On https://developers.facebook.com/docs/plugins you will receive more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements through them.

If you have a Facebook account or facebook.com If you have already visited, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g., the “Like” button).

The received information is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time, and other information related to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it with Facebook data, you must log out of Facebook during the website visit.

If you are not logged into Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to explicitly point out that we do not know the exact contents of the data. However, we try to inform you as well as possible about the data processing according to our current knowledge. How Facebook uses the data can also be found in the company's data policy under https://www.facebook.com/about/privacy/update read up.

The following cookies are set in your browser at a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: no information
Purpose: This cookie is used to ensure the social plugins on our website function.
Expiration date: after session ends

Name: fr
Value: 0jieyh4321283016c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is also necessary for the plugins to function properly.
Expiration date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged into Facebook, you can adjust your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change it yourself. If you are not a Facebook user, you can visit http://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend the company's own data policies at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the convenient Facebook Login on our site. This allows you to easily log in with your Facebook account without having to create another user account. If you choose to register via Facebook Login, you will be redirected to the social media network Facebook. There, the login is done using your Facebook user data. Through this login process, data about you or your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via Facebook Login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure the social plugin on our website functions optimally.
Expiration date: after 3 months

Name: datr
Value: 4Jh7XUA2321283016SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activities and protect users.
Expiration date: after 2 years

Name: _js_datr
Value: deleted
Purpose of use: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session ends

Note: The listed cookies are only a small selection of the cookies available to Facebook. Other cookies include, for example, _fbp, sb, or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

Facebook Login offers you a quick and easy registration process on the one hand, and on the other hand, it gives us the opportunity to share data with Facebook. This allows us to better tailor our offers and promotions to your interests and needs. Data we receive from Facebook in this way are public data such as

  • Your Facebook name
  • Your profile picture
  • a stored email address
  • Friend lists
  • Button information (e.g., "Like" button)
  • Date of birth
  • Language
  • Place of residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit with us, or which products you have purchased from us.

By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you want more information about data processing by Facebook, we recommend the Facebook privacy policy at https://de-de.facebook.com/policy.php.

If you are logged into Facebook, you can adjust your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.

Klarna Checkout Privacy Policy

Klarna Checkout Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address, and contract data
More details can be found further below in this privacy policy.
📅 Storage duration: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, among other things, personal data will be sent to, stored, and processed by Klarna. In this privacy policy, we would like to give you an overview of the data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method, and Klarna Checkout handles the entire payment process. Once a user has made a payment through the checkout system and provided the corresponding data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the email address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. This includes, in addition to the overall experience on the website and our offers, a smooth, fast, and secure payment processing of your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you choose the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our internet address, date and time, language settings, time zone settings, and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is also stored even if you have not yet completed an order.

If you order a product or service through our shop, you must enter personal data in the specified fields. This data is processed by Klarna for payment processing. For creditworthiness and identity verification, Klarna may specifically store and process the following personal data (as well as general product information):

  • Contact information: names, date of birth, national ID number, title, billing and delivery address, email address, phone number, nationality, or salary.
  • Payment information such as credit card data or your account number
  • Product information such as shipment number, type of item, and product price

In addition, there is data that can optionally be collected if you consciously decide to provide it. These include political, religious, or philosophical beliefs or various health data.

Klarna can also collect data about the goods or services you buy or order itself or through third parties (such as through us or public databases) in addition to the data mentioned above. This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, your income, or credit grants. Klarna can also pass on your personal data to service providers such as software providers, data storage providers, or us as the retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can disable these cookies at any time. Further down in the text, you will find instructions on how to generally delete, disable, or manage cookies in your browser. Our tests have shown that Klarna itself does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click “Order,” you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page. There, sofort.com sets the following cookie:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7321283016-4
Purpose: This cookie stores your session ID.
Expiration date: after ending the browser session

How long and where is the data stored?

Klarna strives to store your data only within the EU or the European Economic Area (EEA). However, it may also happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that data protection complies with the GDPR and that the third country is listed in an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent for Klarna to process personal data at any time. You also always have the right to information, correction, and deletion of your personal data. For this, you only need to contact the company or the company's data protection team by email at datenschutz@klarna.de. You can also contact Klarna directly via the Klarna website "My Data Protection Request".

Cookies that Klarna may use for its functions can be deleted, disabled, or managed in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

As part of contractual or legal relationships, due to legal obligations (Art. 6 Abs. 1 lit. c DSGVO) and based on legitimate interest (Art. 6 Abs. 1 lit.f DSGVO) we offer, in addition to banks/credit institutions, the payment service provider Klarna Checkout.

We hope to have given you a good overview of data processing by Klarna. If you want to learn more about how your data is handled, we recommend the Klarna Privacy Policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Sofortüberweisung Privacy Policy

Sofortüberweisung Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address, and contract data
More details can be found further below in the privacy policy
📅 Storage duration: Data is stored within the legal retention period
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is a "Sofortüberweisung"?

On our website, we offer the payment method "Sofortüberweisung" from the company Sofort GmbH for cashless payment. Since 2014, Sofort GmbH has belonged to the Swedish company Klarna but has its headquarters in Germany, Theresienhöhe 12, 80339 München.

If you choose this payment method, personal data will also be transmitted, stored, and processed by Sofort GmbH or Klarna. With this privacy text, we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH, and we receive immediate information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks still do not support this payment method.

Why do we use "Sofortüberweisung" on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. This includes not only the overall experience on the website and our offers but also a smooth, fast, and secure payment processing of your orders. To ensure this, we use "Sofortüberweisung" as a payment system.

What data is stored by "Sofortüberweisung"?

If you make a Sofortüberweisung via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount, and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH verifies whether your account balance and overdraft credit limit cover the payment amount. In some cases, it is also checked whether Sofortüberweisungen have been successfully carried out in the last 30 days. Furthermore, your user identification (such as disposer number or contract number) in shortened ("hashed") form and your IP address are collected and stored. For SEPA transfers, BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, transaction data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes, or PIN/TAN) are collected, stored, or passed on to third parties.

Sofortüberweisung also uses cookies to make its service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7321283016-5
Purpose: This cookie stores your session ID.
Expiration date: after ending the browser session

Name: User[user_cookie_rules] Value: 1
Purpose: This cookie stores your consent to the use of cookies.
Expiration date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to distinguish website visitors. This is a cookie from Google Analytics.
Expiration date: after 2 years

Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung uses other cookies as well.

How long and where is the data stored?

All collected data is stored within the legal retention period. This obligation can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, data protection must comply with the GDPR and the country must be listed in an EU adequacy decision.

How can I delete my data or prevent data storage?

You can revoke your consent for Klarna to process personal data at any time. You also always have the right to information, correction, and deletion of your personal data. For this, you can simply contact the company's data protection team by email at datenschutz@sofort.com.

Possible cookies used by Sofortüberweisung can be managed, deleted, or disabled in your browser. Depending on your preferred browser, this works differently. The following instructions show how to manage cookies in the most common browsers:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

As part of contractual or legal relationships, due to legal obligations (Art. 6 Abs. 1 lit. c DSGVO) and based on legitimate interest (Art. 6 Abs. 1 lit.f DSGVO) we offer, besides banks/credit institutions, also the payment service provider Sofortüberweisung.

If you want to learn more about data processing by the "Sofortüberweisung" of the company Sofort GmbH, we recommend the privacy policy at https://www.sofort.de/datenschutz.html.

Stripe Privacy Policy

Stripe Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address, and contract data
You can find more details further below in this privacy policy
📅 Storage duration: Data is stored until the cooperation with Stripe is terminated
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (Legal obligation), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. For customers within the EU, Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible. This means that if you choose Stripe as a payment method, your payment will be processed via Stripe Payments. Data necessary for the payment process is forwarded to and stored by Stripe. In this privacy policy, we provide you with an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe offers payment solutions for online payments. With Stripe, it is possible to accept credit and debit card payments in our webshop. Stripe handles the entire payment process. A major advantage of Stripe is that you never have to leave our website or shop during the payment process, and the payment processing is very fast.

Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and integrated online shop so that you feel comfortable on our site and use our offers. We know your time is valuable, so payment processes must work quickly and smoothly. Besides our other payment providers, we have found a partner in Stripe who ensures secure and fast payment processing.

What data is stored by Stripe?

If you choose Stripe as a payment method, personal data about you will also be transmitted to and stored by Stripe. These are transaction data. This data includes the payment method (such as credit cards, debit cards, or account number), bank code, currency, amount, and date of payment. In a transaction, your name, email address, billing or shipping address, and sometimes your transaction history may also be transmitted. This data is necessary for authentication. Furthermore, Stripe may collect, in addition to technical data about your device (such as IP address), your name, address, phone number, and your country for fraud prevention, financial reporting, and to fully provide its own services.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies unrelated to the Stripe company. However, the data may be forwarded to internal departments, a limited number of external Stripe partners, or to comply with legal requirements. Stripe also uses cookies to collect data. Here you can find a selection of cookies that Stripe may set during the payment process:

Name: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456321283016-5
Purpose: This cookie appears when you select the payment method. It stores and recognizes whether you access our website via a PC, tablet, or smartphone.
Expiration date: after 2 years

Name: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9321283016-1
Purpose: This cookie is required to perform a credit card transaction. For this, the cookie stores your session ID.
Expiration date: after one year

Name: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Purpose: This cookie also stores your ID and is used for the payment process on our website by Stripe.
Expiration date: after the session ends

How long and where is the data stored?

Personal data is generally stored for the duration of the service provision. That means the data is stored as long as we maintain the cooperation with Stripe. However, to fulfill legal and regulatory obligations, Stripe may also store personal data beyond the duration of the service provision. Since Stripe is a globally operating company, the data can also be stored in any country where Stripe offers services. Thus, data can also be stored outside your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction, and deletion of your personal data. If you have any questions, you can also contact the Stripe team at any time via https://support.stripe.com/contact/email contact.

Cookies that Stripe uses for its functions can be deleted, disabled, or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may no longer work. The following instructions show how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

As part of contractual or legal relationships, due to legal obligations (Art. 6 para. 1 lit. c GDPR) and on the basis of legitimate interest (Art. 6 para. 1 lit. f GDPR) we offer, in addition to banks/credit institutions, the payment service provider Stripe.

We have now given you a general overview of the processing and storage of data by Stripe. If you want to obtain more and more detailed information, the detailed Stripe privacy policy is available to you at https://stripe.com/at/privacy as a good source.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe Button (English: "Subscribe Button") on our website. You usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters on a red background and the white "Play symbol" to the left. However, the button can also be displayed in a different design.

Our YouTube channel repeatedly offers you funny, interesting, or exciting videos. With the built-in "Subscribe Button," you can subscribe to our channel directly from our website without having to visit the YouTube website separately. We want to make access to our comprehensive content as easy as possible for you. Please note that YouTube can store and process data about you as a result.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location, and your preset language. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5321283016Y
Purpose: This cookie registers a unique ID to save statistics of the viewed video.
Expiration date: after session ends

Name: PREF
Wert: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
Wert: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 32128301695Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. YouTube thus receives information such as how long you surf on our site, which browser type you use, which screen resolution you prefer, or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Pinterest Privacy Policy

We use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA on our site.

By accessing pages that use such functions, data (IP address, browser data, date and time, cookies) is transmitted, stored, and evaluated by Pinterest.

Right to object

You also have the right and the possibility at any time to revoke your consent to the use of cookies or third parties such as Pinterest. This works either via our cookie management tool or other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling, or deleting cookies in your browser.

Since cookies may be used with embedded Pinterest elements, we also recommend our general privacy policy on cookies. To find out exactly which data of yours is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to data about you being processed and stored by embedded social media elements, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Basically, your data is also stored and processed based on our legitimate interest (Art. 6 para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and review the privacy policy or cookie guidelines of the respective service provider.

The privacy policies, which information Pinterest collects and how they use it, can be found at https://policy.pinterest.com/de/privacy-policy.

Facebook Privacy Policy

Facebook Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: data such as customer data, user behavior data, information about your device, and your IP address.
More details can be found further below in the privacy policy.
📅 Storage duration: until the data is no longer useful for Facebook's purposes
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What are Facebook Tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people interested in our products and services the best possible offer. Below we provide an overview of the different Facebook Tools, which data is sent to Facebook, and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official term used by Facebook. Since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are, among others:

  • Facebook Pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, to show users appropriate advertising, Facebook needs information about people's wishes and needs. Thus, the company is provided with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people the appropriate advertising for our products or services. The tools thus enable tailored advertising campaigns on Facebook.

Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on the effectiveness of our advertising campaigns on our behalf. Furthermore, through analyses, we gain better insight into how you use our services, website, or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can share content on our site directly on Facebook using social plugins.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be sent.

Facebook uses this information to match the data with the data it has about you itself (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that an arbitrarily large data set is transformed into a string of characters. This also serves to encrypt data.

In addition to contact details, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the received information with third parties (such as advertisers), unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact details again.

To deliver ads optimized, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Many of these data are transmitted to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed worldwide where its data is stored. However, customer data is deleted within 48 hours after it has been matched with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to access, correct, transfer, and delete your data.

A complete deletion of the data only occurs if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click on Settings on the right at Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click "Deactivation and Deletion."

4) Now select "Delete Account" and then click "Next and Delete Account"

5) Now enter your password, click "Next" and then "Delete Account"

The storage of data that Facebook receives through our page takes place, among other things, via cookies (e.g., with social plugins). In your browser, you can disable, delete, or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser to always notify you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to data about you being processed and stored by embedded social media elements, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Basically, your data is also stored and processed based on our legitimate interest (Art. 6 para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and review the privacy policy or cookie guidelines of the respective service provider.

We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data policies at https://www.facebook.com/about/privacy/update.

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: data such as user behavior data, information about your device, and your IP address.
More details can be found further below in the privacy policy.
📅 Storage duration: until Instagram no longer needs the data for its purposes
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Instagram?

We have integrated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit pages of our web presence that have an Instagram feature integrated, data is transmitted, stored, and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data is involved, and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we derive our information partly from the Instagram policies and partly from the Facebook data policies themselves.

Instagram is one of the best-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many users casually call the platform), edit them with various filters, and also share them on other social networks. And if you don't want to be active yourself, you can simply follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the collected data can also be useful to us for personalized advertising on Facebook. This way, our ads reach only people who are truly interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.

What data does Instagram store?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) embedded, your browser automatically connects to Instagram's servers. Data are sent, stored, and processed by Instagram. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, ads you see, and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data include, for example, name, address, phone number, and IP address. These customer data are only transmitted to Instagram after they have been “hashed” beforehand. Hashing means that a data set is transformed into a string of characters. This allows contact data to be encrypted. In addition, the above-mentioned “event data” are also transmitted. Facebook – and consequently Instagram – understands “event data” as data about your user behavior. It can also happen that contact data are combined with event data. The collected contact data are matched with the data Instagram already has about you.

Via small text files (cookies), which are usually set in your browser, the collected data are transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing at Instagram works the same way as at Facebook. This means: if you have an Instagram account or www.instagram.com have visited, Instagram has at least set one cookie. If that is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram feature. These data are deleted or anonymized no later than after 90 days (after matching). Although we have thoroughly examined Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged into Instagram, of course, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent request forgery. However, we could not find out more precisely.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_321283016124024
Value: no information
Purpose: This cookie stores the login request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{"194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe321283016”
Purpose: This cookie serves Instagram's marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the received information between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook servers worldwide, among other reasons for security. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, correction, and deletion of your data. In the Instagram settings, you can manage your data. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." Now you will be taken to the company's website. On the website, click on "Manage Account" and then on "Delete Your Account."

If you delete your account completely, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate, or delete these cookies in your browser. Depending on your browser, management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also generally configure your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to data about you being processed and stored by embedded social media elements, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Basically, your data is also stored and processed based on our legitimate interest (Art. 6 para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and review the privacy policy or cookie guidelines of the respective service provider.

We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can further familiarize yourself with Instagram's data policies.

YouTube Privacy Policy

YouTube Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as contact details, data on user behavior, information about your device, and your IP address may be stored.
More details can be found further below in this privacy policy.
📅 Storage duration: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is YouTube?

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our page. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. Various data are transmitted (depending on settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

Below, we want to explain to you in more detail which data is processed, why we have integrated YouTube videos, and how you can manage or delete your data.

On YouTube, users can watch videos for free, rate, comment, and upload their own. Over the years, YouTube has become one of the most important social media channels worldwide. To display videos on our website, YouTube provides a code snippet that we have embedded on our page.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos must not be missing. With the help of our embedded videos, we provide you with additional helpful content alongside our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even when we run ads via Google Ads, Google – thanks to the collected data – can really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has an embedded YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information like browser type, screen resolution, or your internet provider. Additional data may include contact details, any ratings, sharing content via social media, or adding to your favorites on YouTube.

If you are not logged into a Google account or a Youtube account, Google stores data with a unique identifier linked to your device, browser, or app. For example, your preferred language setting is retained. But many interaction data cannot be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on interactions on YouTube.

Name: YSC
Wert: b9-CV6ojI5Y321283016-1
Purpose: This cookie registers a unique ID to save statistics of the viewed video.
Expiration date: after session ends

Name: PREF
Wert: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
Wert: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Wert: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7321283016-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertising.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI321283016-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de  see exactly where the Google data centers are located. Your data is distributed across the servers. This way, the data is retrievable faster and better protected against manipulation.

The collected data is stored by Google for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for longer periods. Some data (such as items from “My Activity,” photos or documents, products) stored in your Google account remain stored until you delete them. Even if you are not signed in to a Google account, you can delete some data linked to your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can manually delete data in the Google account. With the automatic deletion function for location and activity data introduced in 2019, information is stored depending on your decision – either for 3 or 18 months – and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can configure your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

Legal basis

If you have consented to data about you being processed and stored through embedded YouTube elements, this consent serves as the legal basis for data processing (Art. 6 Abs. 1 lit. a DSGVO). Basically, your data is also stored and processed based on our legitimate interest (Art. 6 Abs. 1 lit. f DSGVO) in quick and good communication with you or other customers and business partners. YouTube also sets cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and review the privacy policy or cookie policies of the respective service provider.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. We have integrated the Google fonts locally, i.e., on our web server – not on Google's servers. Therefore, there is no connection to Google servers and thus no data transmission or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. It is an interactive directory with over 800 fonts that Google provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, to completely prevent any data transmission to Google servers in this regard, we have downloaded the fonts to our server. This way, we act in compliance with data protection and do not send any data to Google Fonts.

jQuery CDN Privacy Policy

To quickly and smoothly deliver our website and all our individual subpages (websites) on different devices, we use services from jQuery CDN of the company jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). Through this service, personal data from you is stored, managed, and processed.

A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the internet. This network allows content, especially very large files, to be delivered quickly even during high traffic peaks.

jQuery uses JavaScript libraries to quickly deliver our website content. For this, a CDN server loads the necessary files. Once a connection to the CDN server is established, your IP address is recorded and stored. This only happens if this data is not already stored in your browser from a previous website visit.

StackPath's privacy policy explicitly states that StackPath uses aggregated and anonymized data from various services (including jQuery) to enhance security and for its own services. However, you cannot be identified as an individual through this data.

Right to object

You always have the right to information, correction, and deletion of your personal data. If you have any questions, you can also contact the responsible parties of jQuery at any time.

If you do not want data transmission to occur, you always have the option to use JavaScript blockers such as ghostery.com or noscript.net to install. However, you can also simply disable the execution of JavaScript codes in your browser. If you choose to disable JavaScript codes, the usual functions will also change. For example, a website will no longer load as quickly.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of jQuery CDN, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during collection by jQuery CDN.

From our side, there is also a legitimate interest in using jQuery CDN to optimize and secure our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

More information about data protection at StackPath.

jsdelivr.com CDN Privacy Policy

In order to deliver our individual websites quickly and flawlessly on all different devices, we use the open-source services of jsdelivr.com of the Polish software company ProspectOne, Królewska 65A/1, 30-081, Kraków, Poland.

This is a Content Delivery Network (CDN). It is a network of regionally distributed servers connected via the internet. This allows content, especially large files, to be delivered quickly and optimally even during high traffic peaks.

jsDelivr is designed so that JavaScript libraries can be downloaded, which are hosted on npm and Github servers. However, WordPress plugins can also be loaded if they are hosted on WordPress.org. To provide this service, your browser may send personal data to jsdelivr.com. jsDelivr can thus collect and store user data such as IP address, browser type, browser version, which website is loaded, or the time and date of the page visit. The privacy policy of jsdelivr.com explicitly states that the company does not use cookies or other tracking services.

Right to object

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the responsible parties of jsdelivr.com-CDN at any time.

If you want to prevent this data transmission, you can use a JavaScript blocker (see for example https://noscript.net/) install. Please note, however, that the website may no longer offer the usual service (such as fast loading speed) as a result.

Legal basis

If you have consented to the use of jsdelivr.com-CDN, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during collection by jsdelivr.com-CDN.

We also have a legitimate interest in using jsdelivr.com-CDN to optimize and secure our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

More information about data processing by the software service jsDelivr can be found in the company's privacy policy at https://www.jsdelivr.com/privacy-policy-jsdelivr-net.

BootstrapCDN Privacy Policy

To deliver all our individual web pages (subpages of our website) quickly and securely on all devices, we use the Content Delivery Network (CDN) BootstrapCDN of the American software company StackPath, LLC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA.

A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the internet. This network allows content, especially very large files, to be delivered quickly even during high traffic peaks.

BootstrapCDN works by delivering so-called JavaScript libraries to your browser. When your browser downloads a file from BootstrapCDN, your IP address is transmitted to the company StackPath during the connection to the Bootstrap-CDN server.

StackPath also mentions in its own privacy policy that the company uses aggregated and anonymized data from various services (such as BootstrapCDN) to enhance security and for other StackPath services and clients. However, none of this data can identify any person.

Right to object

You always have the right to information, correction, and deletion of your personal data. If you have questions, you can also contact the responsible parties of BootstrapCDN at any time.

If you want to prevent this data transmission, you can use a JavaScript blocker (see for example https://noscript.net/) install or disable the execution of JavaScript codes in your browser. Please note, however, that this may cause the website to no longer offer the usual service (such as fast loading speed).

Legal basis

If you have consented to the use of BootstrapCDN, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during collection by BootstrapCDN.

From our side, there is also a legitimate interest in using BootstrapCDN to optimize and secure our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

More information about data protection at StackPath or BootstrapCDN can be found at https://www.bootstrapcdn.com/privacy-policy/.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as entered search terms, your IP address, and also the latitude and longitude coordinates.
More details can be found further below in this privacy policy.
📅 Storage duration: depends on the stored data
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Google Maps?

We use Google Maps from the company Google Inc. on our website. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can better show you locations and thus tailor our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. We now want to explain in more detail what Google Maps is, why we use this Google service, which data is stored, and how you can prevent this.

Google Maps is an online mapping service by the company Google. With Google Maps, you can search online via a PC, tablet, or app for exact locations of cities, sights, accommodations, or businesses. If companies are represented on Google My Business, additional information about the company is displayed alongside the location. To show directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the Earth's surface as a street map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page aim to provide you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The directions always show you the best or fastest way to us. You can retrieve the route for Rülzheim by car, public transport, on foot, or by bicycle. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully provide its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address, and also the latitude and longitude coordinates. If you use the route planner function, the entered starting address is also stored. However, this data storage takes place on the Google Maps websites. We can only inform you about this but have no influence on it. Since we have integrated Google Maps into our website, Google sets at least one cookie (Name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ321283016-5
Purpose of use: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always receive customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the information about the stored data. Especially when using cookies, changes can never be ruled out. To identify the cookie NID, a separate test page was created where only Google Maps was embedded.

How long and where is the data stored?

Google's servers are located in data centers around the world. However, most servers are in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data across various storage media. This makes the data more quickly accessible and better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with Google hardware or a natural disaster disables the servers, the data remains quite securely protected.

Google stores some data for a fixed period. For other data, Google only offers the option to delete it manually. Furthermore, the company anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information about location determination and web/app activity is stored for either 3 or 18 months depending on your choice and then deleted. Additionally, these data can be manually deleted from the history at any time via the Google account. If you want to completely prevent location tracking, you must pause the "Web & App Activity" section in your Google account. Click "Data & Personalization" and then the "Activity Controls" option. Here you can turn activities on or off.

In your browser, you can also deactivate, delete, or manage individual cookies. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser to always notify you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 Abs. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during data collection by Google Maps.

On our part, there is also a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 Abs. 1 lit. f DSGVO (Legitimate Interests).

If you want to learn more about Google's data processing, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as IP address and CSS and font requests
More details can be found further below in this privacy policy.
📅 Storage duration: Font files are stored at Google for one year
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to register or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google collects the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at how the data storage works in detail.

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google provides to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component to maintain the quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different rendering systems in various browsers, operating systems, and mobile devices can cause errors. Such errors can sometimes visually distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are loaded via a Google server. Through this external call, data is transmitted to Google's servers. This way, Google also recognizes that you or your IP address visited our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software field.

Google Fonts securely stores CSS and font requests at Google and is thus protected. Through the collected usage data, Google can determine how well individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Additionally, Google uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Businesses and developers use the Google web service BigQuery to analyze and manage large amounts of data.

It should also be noted that with every Google Font request, information such as language settings, IP address, browser version, browser screen resolution, and browser name are automatically transmitted to Google's servers. Whether this data is also stored is not clearly ascertainable or explicitly communicated by Google.

How long and where is the data stored?

Requests for CSS assets are stored by Google on its servers for one day, which are mainly located outside the EU. This allows us to use the fonts via a Google stylesheet. A stylesheet is a format template that allows you to easily and quickly change, for example, the design or font of a website.

The font files are stored by Google for one year. Google's goal is to generally improve the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and appear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=321283016 contact. You can only prevent data storage in this case by not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore access an unlimited sea of fonts and thus get the optimum for our website. More about Google Fonts and other questions can be found on https://developers.google.com/fonts/faq?tid=321283016. There, Google does address data protection-related matters, but truly detailed information about data storage is not included. It is relatively difficult to get really precise information from Google about stored data.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur when collected by Google Fonts.

From our side, there is also a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

Which data Google generally collects and what this data is used for can also be found on https://www.google.com/intl/de/policies/privacy/ read up.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: such as IP address and which icon files are loaded
More details can be found further below in this privacy policy.
📅 Storage duration: Files in identifiable form are stored for a few weeks
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Font Awesome?

On our website, we use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA). When you visit one of our web pages, the web font Font Awesome (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This ensures that texts, fonts, and icons are displayed appropriately on every device. In this privacy policy, we explain in more detail the data storage and data processing by this service.

Icons play an increasingly important role for websites. Font Awesome is a web font specifically designed for web designers and web developers. With Font Awesome, icons can be scaled and colored at will using the stylesheet language CSS. They thus replace old image icons. Font Awesome CDN is the easiest way to load the icons or fonts onto your website. For this, we only had to embed a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be better prepared. This way, you can better orient yourself on our website and grasp the content more easily. With the icons, you can sometimes even replace entire words and save space. This is especially practical when we optimize content specifically for smartphones. These icons are inserted as HTML code instead of as images. This allows us to style the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it only involves HTML elements and not icon images. All these advantages help us make the website clearer, fresher, and faster for you.

What data is stored by Font Awesome?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers distributed worldwide that make it possible to load files quickly from nearby locations. Thus, as soon as you visit one of our pages, the corresponding icons from Font Awesome are provided.

In order to load the web fonts, your browser must establish a connection to the servers of the company Fonticons, Inc. Your IP address is recognized in the process. Font Awesome also collects data about which icon files are downloaded when. Furthermore, technical data such as your browser version, screen resolution, or the time the page was called are also transmitted.

For the following reasons, this data is collected and stored:

  • to optimize content delivery networks
  • to detect and fix technical errors
  • to protect CDNs from abuse and attacks
  • to be able to charge fees from Font Awesome Pro customers
  • to learn the popularity of icons
  • to know which computer and software you are using

If your browser does not allow web fonts, a default font from your PC will be used automatically. According to our current knowledge, no cookies are set. We are in contact with the data protection department of Font Awesome and will inform you as soon as we learn more.

How long and where is the data stored?

Font Awesome stores data about the use of the Content Delivery Network on servers also in the United States of America. However, the CDN servers are located worldwide and store user data depending on where you are. Identifiable data is usually stored only for a few weeks. Aggregated statistics about the use of the CDNs may be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome currently does not store any personal data via the content delivery networks. If you do not want data about the icons used to be stored, unfortunately you cannot visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.

Legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur when collected by Font Awesome.

From our side, there is also a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

If you want to learn more about Font Awesome and their data handling, we recommend the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/help.

Google reCAPTCHA Privacy Policy

Google reCAPTCHA Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: optimization of our service performance and protection against cyber attacks
📓 Processed data: data such as IP address, browser information, your operating system, limited location and usage data
More details can be found further below in this privacy policy.
📅 Storage duration: depends on the stored data
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is reCAPTCHA?

Our top priority is to secure and protect our website as best as possible for you and for us. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a human being and not a robot or other spam software. Spam refers to any unwanted information sent electronically to us without our request. With classic CAPTCHAS, you usually had to solve text or image puzzles for verification. With Google's reCAPTCHA, we usually do not have to bother you with such puzzles. In most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to check a box anymore. How exactly this works and especially which data is used for this, you will learn in the course of this privacy policy.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the internet. A captcha service is a kind of automatic Turing test designed to ensure that an action on the internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve but pose significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the "I'm not a robot" text box, or with Invisible reCAPTCHA, even that is no longer necessary. reCAPTCHA embeds a JavaScript element into the source code, and then the tool runs in the background analyzing your user behavior. From these user actions, the software calculates a so-called captcha score. Google calculates with this score, even before captcha input, the likelihood that you are a human. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome real people made of flesh and blood on our site. Bots or spam software of all kinds can safely stay at home. That's why we pull out all the stops to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from the company Google. This way, we can be quite sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human. reCAPTCHA thus serves the security of our website and, consequently, your security as well. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible during registration to then "spam" forums or blogs with unwanted advertising content. With reCAPTCHA, we can prevent such bot attacks.

Which data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website are really performed by humans. Thus, the IP address and other data that Google needs for the reCAPTCHA service may be sent to Google. IP addresses are almost always truncated within the member states of the EU or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in to your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, these are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables the operation of your computer. Well-known operating systems are Windows, Mac OS X, or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All JavaScript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the display consists of)

It is undisputed that Google uses and analyzes this data even before you click the "I'm not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. How much and which data Google exactly stores is not detailed by Google.

The following cookies are used by reCAPTCHA: Here we refer to the Google reCAPTCHA demo version at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-321283016-8
Purpose: This cookie is set by the company DoubleClick (also owned by Google) to record and report a user's actions on the website in relation to ads. This allows the effectiveness of advertising to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant ads. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Expiration date: after one month

Name: ANID
Value: U7j1v3dZa3212830160xgZFmiqWppRWKOr
Purpose: We could not find much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under the domain google.com.
Expiration date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: NID
Value: 0WmuWqy321283016zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get customized ads. The cookie contains a unique ID to collect personal user settings for advertising purposes.
Expiration date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc321283016-4
Purpose: As soon as you check the "I'm not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is further used to distinguish users.
Expiration date: after 10 minutes

Note: This list cannot claim to be complete, as Google is known to frequently change their choice of cookies.

How long and where is the data stored?

By embedding reCAPTCHA, data from you is transmitted to the Google server. Where exactly this data is stored is not clearly stated by Google, even after repeated inquiries. Without confirmation from Google, it is assumed that data such as mouse interaction, time spent on the website, or language settings are stored on European or American Google servers. The IP address your browser transmits to Google is generally not merged with other Google data from additional Google services. However, if you are logged into your Google account while using the reCAPTCHA plugin, the data will be merged. The differing privacy policies of the company Google apply for this.

How can I delete my data or prevent data storage?

If you want no data about you and your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before visiting our website or using the reCAPTCHA software. Basically, the data is automatically transmitted to Google as soon as you access our site. To delete this data again, you must contact Google support at  https://support.google.com/?hl=de&tid=321283016 contact.

So if you use our website, you agree that Google LLC and its representatives automatically collect, process, and use data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google reCAPTCHA, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during data collection by Google reCAPTCHA.

From our side, there is also a legitimate interest in using Google reCAPTCHA to optimize and secure our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

You can learn a bit more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google does go into more detail about the technical development of reCAPTCHA here, but exact information about data storage and privacy-related topics is also nowhere to be found there. A good overview of the basic use of data at Google can be found in the in-house privacy policy on https://www.google.com/intl/de/policies/privacy/.

Custom Google Search Privacy Policy

Custom Google Search Privacy Policy Summary
👥 Affected: Visitors of the website
🤝 Purpose: Optimization of our service
📓 Processed data: data such as IP address and entered search terms are stored by Google
More details can be found further below in this privacy policy.
📅 Storage duration: the storage duration varies depending on the stored data
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is the custom Google Search?

We have integrated the Google plug-in for custom search on our website. Google is the largest and most well-known search engine worldwide and is operated by the US company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. Through the custom Google Search, data from you can be transmitted to Google. In this privacy policy, we inform you why we use this plug-in, which data is processed, and how you can manage or prevent this data transmission.

The plug-in for the custom Google Search is a Google search bar directly on our website. The search takes place as on www.google.com instead, the search results focus only on our content and products or on a limited search scope.

Why do we use the custom Google Search on our website?

A website with many interesting contents often becomes so large that one can lose track. Over time, a lot of valuable material has also accumulated with us, and as part of our service, we want you to find our content as quickly and easily as possible. The custom Google Search makes finding interesting content child's play. The built-in Google plug-in overall improves the quality of our website and makes searching easier for you.

What data is stored by the custom Google Search?

Only data from you is transmitted to Google through the custom Google Search if you actively use the built-in Google Search on our website. That means, only when you enter a search term in the search bar and then confirm this term (e.g., by clicking "Enter") will your IP address be sent to Google along with the search term, stored, and processed there. Based on the cookies set (such as 1P_JAR), it is assumed that Google also receives data about website usage. If you search for content on our website during your visit using the built-in Google search function and are simultaneously logged into your Google account, Google can also assign the collected data to your Google account. As the website operator, we have no influence on what Google does with the collected data or how Google processes the data.

The following cookies are set in your browser when you use the custom Google Search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13321283016-5
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiration date: after one month

Name: CONSENT
Value: WP.282f52321283016-9
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 18 years

Name: NID
Value: 196=pwIo3B5fHr-8
Purpose: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your entered search queries or your previous interaction with ads. This way, you always receive customized advertisements.
Expiration date: after 6 months

Note: This list cannot claim to be complete, as Google repeatedly changes their choice of cookies.

How long and where is the data stored?

Google's servers are distributed worldwide. Since Google is an American company, most data is stored on American servers. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where Google's servers are located.
Your data is distributed across various physical storage devices. This makes the data retrievable faster and better protected against possible manipulation. Google also has corresponding emergency programs for your data. For example, if there are internal technical problems at Google causing servers to stop functioning, the risk of service interruption and data loss remains low.
Depending on the type of data, Google stores it for different lengths of time. Some data you can delete yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is required for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access your data, update it, delete it, or restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or set it to be deleted after a certain period.
In your browser, you also have the option to disable, delete, or manage cookies according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Deleting, enabling, and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered unsafe under European data protection law. Data may therefore not simply be transferred, stored, and processed in unsafe third countries unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of the custom Google Search, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur during data collection by the custom Google Search.

On our part, there is also a legitimate interest in using the custom Google Search to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

We hope we were able to provide you with the most important information about data processing by Google. If you want to learn more, we recommend the comprehensive privacy policy from Google at https://policies.google.com/privacy?hl=de.

All texts are protected by copyright.

Source: Created with the Privacy Generator from AdSimple