Data protection

Table of Contents

Introduction and overview

We have written this data protection declaration (version 21.05.2021-321283016) in order to be able to offer you in accordance with the requirements of General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process and will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In a nutshell: We provide you with comprehensive information about the data that we process about you.

Data protection declarations usually sound very technical and use legal technical terms. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is conducive to it, they are technical Terms explained in a reader-friendly way, Left for further information and Graphics brought into use. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the imprint, to follow the existing links and to look at further information on third-party sites. You can of course also find our contact details in the imprint.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:

  • all online presences (websites, online shops) that we operate
  • Social media appearances and email communication
  • mobile apps for smartphones and other devices

In a nutshell: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company.

Legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 read up.

We only process your data if at least one of the following conditions applies:

  1. consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
  2. contract (Article 6 Paragraph 1 lit.b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
  4. Legitimate interests (Article 6 Paragraph 1 lit.f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria is this the federal law for the protection of natural persons when processing personal data (Data Protection Act), short DSG.
  • In Germany is that valid Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the responsible person or office below.

Sprezzi Fashion

Grabengasse 17, 76761 Rülzheim 

Authorized to represent: Pascal Gehrlein

E-mail: shop@sprezzi-fashion.com
Phone: +49 15112479587

Storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. If, for example, it is required by law in the case of accounting, this storage period can also be exceeded. This means that we delete personal data as soon as the reason for the data processing no longer exists. If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights according to the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

  • According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data, if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
  • According to Article 16 GDPR, you have the right to correct your data, which means that we have to correct the data if you find errors.
  • According to Article 17 GDPR, you have the right to deletion ("right to be forgotten"), which specifically means that you can request the deletion of your data.
  • According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to save the data but not use it any further.
  • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
  • According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.
    • If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
    • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/ and for Germany you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn.

In a nutshell: You have rights - do not hesitate to contact the person in charge listed above!

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we process data in third countries. Processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways. If possible, we try to use server locations within the EU, if this is offered.

At the appropriate places in this data protection declaration, we will provide you with more detailed information about data transfer to third countries, if this applies.

Data processing security

In order to protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.

Art. 25 GDPR speaks of "data protection through technology design and data protection-friendly default settings" and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think of security and appropriate security Measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can “overhear”.

We have thus introduced an additional security layer and meet data protection requirements through technology design Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol top left in the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.

communication

Communication summary
👥 Affected: Everyone who communicates with us by phone, email or online form
📓 Processed data: e.g. B. Telephone number, name, email address, entered form data. You can find more details on this under the type of contact used
🤝 Purpose: handling communication with customers, business partners, etc.
📅 Storage duration: duration of the business case and the statutory provisions
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (b) GDPR (contract), Article 6 (1) (f) GDPR (legitimate interests)

 
If you contact us and communicate by phone, email or online form, personal data may be processed.

As a rule, the data is stored for the duration of the business transaction or as long as the law requires it. The data are processed for the handling of our business activities.

phone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

e-mail

If you communicate with us by email, data is saved on the respective end device (computer, laptop, smartphone, ...) and data is saved on the email server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Online forms

If you communicate with us using an online form, data will be saved on our web server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal bases

The processing of the data is based on the following legal bases:

  • Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and continue to use it for the purposes of the business case;
  • Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
  • Article 6 (1) (f) GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. Certain technical facilities such as B. e-mail programs, Exchange servers and mobile network operators are necessary to be able to operate communication efficiently.

Web hosting

Web hosting summary
👥 Affected: visitors to the website
🤝 Purpose: professional hosting of the website and security of operation
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or at the respective web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Article 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on one screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser has to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser establishes a connection on your computer (desktop, laptop, smartphone) and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a period of time in order to ensure proper operation.

As an illustration:

Browser und Webserver

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the website and security of operation
  2. For reasons of operational security and to create access statistics

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is stored, usually automatically saves data such as

  • the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=321283016)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and Time
  • in files, the so-called web server log files

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by the authorities in the event of illegal behavior.

In a nutshell: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit. to be able to present.

Cookies

Cookies summary
👥 Affected: visitors to the website
🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP Cookie Interaktion zwischen Browser und Webserver

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Surname: _ga
Value: GA1.2.1326744211.152321283016-9
Usage: Differentiation of website visitors
Expiry Date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers.

Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

Right of objection - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies is a consent (Article 6 Paragraph 1 lit. a GDPR) requested from you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies where there is no consent legitimate interests (Article 6 Paragraph 1 lit.f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience, and cookies are often absolutely necessary for this.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web analytics

Web Analytics Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. In doing so, data is collected, which the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are created and made available to us as the website operator. Most tools also offer various test options. For example, we can test which offers or content are best received by our visitors. We are showing you two different offers for a limited period of time. After the test (so-called A / B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best website on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

Which data are processed?

The exact data that is saved naturally depends on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you click Visit website or which computer system you are using. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). For the purpose of the tests, web analysis and web optimization, no direct data such as your name, age, address or e-mail address are stored. All of this data is stored in pseudonymized form, provided it is collected. In this way, you cannot be identified as a person.

The following example shows the functionality of Google Analytics as an example for client-based web tracking with JavaScript code.

Schematischer Datenfluss bei Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only save data for a few minutes or until you leave the website, other cookies can save data for several years.

Duration of data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

Since cookies are used in web analytics tools, we recommend that you read our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools can be found - if available - in the following sections.

Google Analytics privacy policy

Google Analytics Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this below in this data protection declaration.
📅 Storage period: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is google analytics

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

  • Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition Reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
  • Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
  • Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data are stored for different lengths of time.

Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Surname: _ga
Value: 2.1326744211.152321283016-5
Usage: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate website visitors.
Expiry Date: after 2 years

Surname: _gid
Value: 2.1687193234.152321283016-1
Usage: The cookie is also used to distinguish website visitors
Expiry Date: after 24 hours

Surname: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry Date: after 1 minute

Surname: AMP_TOKEN
Value: not specified
Usage: The cookie has a token with which a user ID can be obtained from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry Date: after 30 seconds up to a year

Surname: __utma
Value: 1564498958.1564498958.1564498958.1
Usage: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry Date: after 2 years

Surname: __utmt
Value: 1
Usage: The cookie is like _gat_gtag_UA_ used to throttle the request rate.
Expiry Date: after 10 minutes

Surname: __utmb
Value: 3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: after 30 minutes

Surname: __utmc
Value: 167421564
Usage: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiry Date: After closing the browser

Surname: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Usage: The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry Date: after 6 months

Surname: __utmv
Value: not specified
Usage: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.
Expiry Date: after 2 years

Annotation: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. In this way we get information about where you are “on the way” on our site.

Session duration: Google defines session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: We are talking about a jump if you only look at one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where will the data be stored?

Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

At Universal Analytics Properties, Google Analytics has set a standardized retention period for your user data of 26 months. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. Use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender, and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google account under “Settings for advertising” https://adssettings.google.com/authenticated end with the checkbox.

If you click on the following Deactivation link you can prevent Google from recording further visits to this website. Warning: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics add-on for data processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find out more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live or what gender you belong to. Furthermore, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook-Pixel data protection declaration

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertisements. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We want to show our services and products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Surname: _fbp
Value: fb.1.1568287647279.257405483-6321283016-7
Usage: This cookie uses Facebook to display advertising products.
Expiry Date: after 3 months

Surname: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Usage: This cookie is used so that Facebook pixels work properly.
Expiry Date: after 3 months

Surname: comment_author_50ae8267e2bdf1253ec1a5769f48e062321283016-3
Value: Name of the author
Usage: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry Date: after 12 months

Surname: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.testseite ...% 2F (URL of the author)
Usage: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry Date: after 12 months

Surname: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Usage: This cookie saves the email address of the user if he has made it known on the website.
Expiry Date: after 12 months

Annotation: The cookies mentioned above relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

As part of the Facebook pixel function, we have also activated Automatic Advanced Matching. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, postcode and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to adapt advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

Google Tag Manager Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: Organization of the individual tracking tools
📓 Processed data: The Google Tag Manager itself does not store any data. The data record the tags of the web analytics tools used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is the Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our daytime jungle.

What data is saved by the Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not save any data. He acts as a mere "administrator" of the implemented tags. The data is recorded by the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where will the data be stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of the Google Tag Manager requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers can improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

 

MailChimp order data processing contract

We have concluded a contract with MailChimp on order data processing (Data Processing Addendum). This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract at https://mailchimp.com/legal/data-processing-addendum/.

Online marketing

Online Marketing Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used.
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Online Marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we operate online marketing. Mostly it is about online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data help us to only really show our content to those people who are also interested and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in our offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and that also use data to always provide suggestions for improvement. This enables us to target our campaigns more precisely to our target group. The purpose of these online marketing tools used is ultimately to optimize our offer.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data are stored in cookies (small text files), for example. With the help of this data, we can not only place advertising in the traditional way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and save data from you accordingly. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came from. Technical information can also be saved. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also save and process this.

Your IP address is saved in a pseudonymised form (i.e. shortened). Unambiguous data that directly identify you as a person, such as your name, address or e-mail address, are only stored in pseudonymised form as part of the advertising and online marketing process. We cannot identify you as a person, we have only saved the pseudonymized, saved information in the user profiles.

Under certain circumstances, the cookies can also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) can also be saved in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that save your data on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well-placed advertising measures worked. For example, we can see what measures have induced you or other users to come to our website and purchase a service or product there. Based on the analyzes, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested people.

Duration of data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a number of years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through online marketing tools.

We also have a legitimate interest in measuring online marketing measures in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

You will find information on special online marketing tools - if available - in the following sections.

MailChimp privacy policy

MailChimp privacy policy summary
👥 Affected: newsletter subscribers
🤝 Purpose: direct marketing via email, notification of systemically relevant events
📓 Processed data: Data entered during registration, but at least the e-mail address.
📅 Storage duration: duration of the subscription
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don't have to install anything and can still draw on a pool of really useful functions. In the following, we will go into more detail about this e-mail marketing service and inform you about the most important data protection-related aspects.

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic shows schematically how mailchimp distributes e-mails to newsletter recipients.

Systematische Funktion von mailchimp

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic e-mails), A / B tests, RSS campaigns (sending out in a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can stay in contact with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And for this reason we also decided to use Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way we can create interesting and beautiful newsletters in a short time. With the design templates we offer, we design each newsletter individually and thanks to the "responsive design", our content is also displayed legibly and beautifully on your smartphone (or any other mobile device).

Thanks to tools such as the A / B test or the extensive analysis options, we can see very quickly how you get our newsletters. In this way we can react if necessary and improve our offer or our services.

Another advantage is Mailchimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

Which data is saved by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (provided you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered yourself in the "list provider", the date of the entry and your IP address are saved. MailChimp also stores your email address, your name, the physical address and demographic information such as language or location.

This information is used to send you e-mails and to enable certain other MailChimp functions (such as evaluating the newsletter).

MailChimp also shares information with third party service providers to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

Using so-called "web beacons" (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and enables us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Surname: AVESTA_ENVIRONMENT
Value: Prod
Usage: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry Date: after the end of the session

Surname: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001321283016-3
Usage: The cookie is used to distinguish a person from a bot. This enables secure reports on the use of a website to be generated.
Expiry Date: after 2 hours

Surname: bm_sv
Value: A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au…
Usage: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a safe and easy virtual payment transaction. For this, the user is anonymously identified on the website.
Expiry Date: after 2 hours

Surname: _abck
Value: 8D545C8CCA4C3A50579014C449B045321283016-9
Usage: We were unable to find out more information about the purpose of this cookie
Expiry Date: after a year

Sometimes it can happen that you open our newsletter for a better presentation via a link provided. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that save data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" from MailChimp (under: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.

How long and where will the data be stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal data for us and anonymizes you in the Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we received the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Deactivation or deletion works a little differently depending on the browser. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The sending of our newsletter by Mailchimp is based on your consent (Article 6 Paragraph 1 lit. a GDPR). This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If consent is not required, the newsletter will be sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, You can find information on data protection at MailChimp (Privacy) at https://mailchimp.com/legal/privacy/ read up.

Facebook Conversions API privacy policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland). You can find out more about the data processed using the Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.

Facebook Custom Audiences privacy policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. For the European area, the company Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland). You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy https://www.facebook.com/about/privacy

PayPal Marketing Solutions Privacy Policy

We use PayPal Marketing Solutions, a sales optimization tool, on our website. The service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA. You can find out more about the data processed through the use of PayPal Marketing Solutions in the Privacy Policy https://www.paypal.com/c2/webapps/mpp/ua/privacy-full.

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish headquarters at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. You can find out more about the data processed through the use of Pinterest Web Analytics in the Privacy Policy https://policy.pinterest.com/de/privacy-policy.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Google Ads Conversion Tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then take another action, such as visiting our website. With the conversion tracking tool from Google, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved by Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is saved on your computer (usually in your browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data from the most important cookies for Google's conversion tracking:

Surname: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ321283016-3
Usage: This cookie saves every conversion that you make on our site after you have come to us via a Google ad.
Expiry Date: after 3 months

Surname: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Usage: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry Date: after 3 months

Annotation: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where will the data be stored?

At this point we want to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of opting out of Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only personalized advertisements.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it can occur when it is collected by Google Ads Conversion Tracking.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

If you would like to find out more about data protection at Google, we recommend the general data protection declaration from Google: https://policies.google.com/privacy?hl=de.

Google AdSense privacy policy

Google AdSense Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed.
📅 Storage duration: depending on the cookies used and stored data
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can show advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

The advertising program Google AdSense has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Google AdSense is used to display advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.

Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we're never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to the Google indexing for a website, a bot examines the corresponding content and the corresponding offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are supposed to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google regards data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may, under certain circumstances, place and read cookies in your browser or use web beacons to save data that they receive through the provision of ads on the website. Web beacons are small graphics that analyze the log file and record the log file. This analysis enables statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from showing an ad more often.

In doing so, Google analyzes and evaluates the data on the displayed advertising material and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that only has Google AdSense installed: 

Surname: uid
Value: 891269189321283016-8
Usage: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
Expiry Date: after 2 months

Surname: C.
Value: 1
Usage: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
Expiry Date: after 1 month

Surname: cid
Value: 8912691894970695056,0,0,0,0
Usage: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can route more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry Date: after 2 months

Surname: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU321283016-1
Usage: The cookie is saved under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.
Expiry Date: after 1 month

Surname: test_cookie
Value: not specified
Usage: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.
Expiry Date: after 1 month

Surname: CT592996
Value:733366
Usage: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiry Date: after one hour

Annotation: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies over and over again.

How long and where will the data be stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on its own Google servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only personalized advertisements.

If you have a Google account, you can go to the website https://adssettings.google.com/authenticated Deactivate personalized advertising. Here, too, you will continue to see advertisements, but these are no longer adapted to your interests. Still, the ads will be displayed based on a few factors such as your location, browser type, and the search terms used.

Legal basis

If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it can occur when Google AdSense collects it.

We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

You can see which data Google basically collects and what they use this data for https://www.google.com/intl/de/policies/privacy/ read up.

Payment provider

Payment provider privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this with the payment provider tool used.
📅 Storage period: depending on the payment provider used
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (legal obligation), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a payment provider?

We use online payment systems on our website, which enable us and you to have a secure and smooth payment process. Among other things, personal data can also be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. This method can be used by any user who has an active online banking account with a PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

Which data are processed?

The exact data that is processed naturally depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are saved. This is the necessary data to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, can also be saved. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the payment providers' servers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it can happen that payment providers forward data to the appropriate body. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the payment provider's general terms and conditions and privacy policy. You also have the right to have data deleted or corrected at any time, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the person responsible for the payment provider used. You can find contact details either in our specific data protection declaration or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. This works in different ways depending on which browser you are using. Please note, however, that the payment process may then no longer work.

Legal basis

So we offer in the context of contractual or legal relationships, due to legal obligations (Art. 6 Para. 1 lit. c GDPR) and on the basis of legitimate interest (Art. 6 Paragraph 1 Letter f GDPR) In addition to banks / credit institutions, we also offer other payment service providers. In the data protection declarations of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) you will be given a detailed overview of data processing and data storage. In addition, you can always contact those responsible if you have any questions about data protection-related topics.

You will find information on the special payment providers - if available - in the following sections.

Amazon Payments Privacy Policy

We use Amazon Payments, an online payment service, on our website. The service provider is the American company Amazon.com Inc. For the European area, the company Amazon Payments Europe S.C.A. (38 avenue J.F. Kennedy, L-1855 Luxembourg). You can find out more about the data processed through the use of Amazon Payments in the Privacy Policy at https://pay.amazon.de/help/201212490.

AdSimple Cookie Manager Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining consent to certain cookies and thus the use of certain tools
📓 Processed data: data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this in this data protection declaration
📅 Storage period: the cookie used expires after one year
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is the AdSimple Cookie Manager?

We use the AdSimple Cookie Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf, on our website. The AdSimple Cookie Manager allows us, among other things, to provide you with a comprehensive cookie notice that complies with data protection regulations so that you can decide for yourself which cookies you allow and which you do not. By using this software, data about you will be sent to AdSimple and stored. In this data protection declaration we inform you why we use the AdSimple Cookie Manager, which data is transferred and stored and how you can prevent this data transfer.

The AdSimple Cookie Manager is software that scans our website and identifies and categorizes all existing cookies. In addition, as a website visitor, you will be informed about the use of cookies via a cookie hint script and you can decide for yourself which cookies you allow and which you do not.

Why do we use the AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Since the AdSimple cookie manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in accordance with GDPR. This enables us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and use the checkbox system to decide yourself which cookies you accept or block.

Which data is saved by the AdSimple Cookie Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:

Surname: acm_status
Value: “: True,” statistics ”: true,” marketing ”: true,” socialmedia ”: true,” settings ”: true}
Usage: Your consent status is saved in this cookie. This means that our website can also read and follow the current status on future visits.
Expiry Date: after a year

How long and where will the data be stored?

All data collected by the AdSimple Cookie Manager is only transferred and stored within the European Union. The data collected is stored on the AdSimple servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notification script. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Cookie management works a little differently depending on the browser. Here you will find the instructions for the most popular browsers at the moment:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. The AdSimple Cookie Manager is used to manage your consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient manner in accordance with the law, which is a legitimate interest (Article 6 Paragraph 1 lit.f GDPR).

We hope we have given you a good overview of the traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend the description page on https://www.adsimple.at/adsimple-cookie-manager/.

American Express privacy policy

We use American Express, a global financial services provider, on our website. The service provider is the American Express Company. For the European area, the company American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain). You can find out more about the data processed by using American Express in the Privacy Policy https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.

Apple Pay Privacy Policy

We use Apple Pay, an online payment service, on our website. The service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find out more about the data processed through the use of Apple Pay in the Privacy Policy https://www.apple.com/legal/privacy/de-ww/.

Discover Privacy Policy

We use the payment system service provider Discover on our website. The service provider is the American company Discover Financial Services, 2500 Lake Cook Rd, Riverwoods, IL 60015, USA. You can find out more about the data processed through the use of Discover in the Privacy Policy https://www.discover.com/privacy-statement/eu-data.html.

eps transfer data protection declaration

We use eps transfer on our website, a service for online payment methods. The service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data processed by using eps transfer in the privacy policy at https://eservice.stuzza.at/de/datenschutzerklaerung.html.

Giropay data protection declaration

We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstrasse 14-16, 60313 Frankfurt am Main, Germany. You can find out more about the data processed through the use of giropay in the privacy policy at https://www.giropay.de/rechtliches/datenschutzerklaerung/.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You can find out more about the data processed through the use of Google Pay in the Privacy Policy https://policies.google.com/privacy.

iDEAL privacy policy

We use iDEAL, a service for payment systems, on our website. The service provider is the Dutch company Currence B.V., Gustav Mahlerplein 33-35, Amsterdam, Noord-Holland 1082 MS, Netherlands. You can find out more about the data processed through the use of iDEAL in the Privacy Policy https://www.ideal.nl/en/disclaimer-privacy-statement/.

Mastercard privacy policy

We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible for the European region. You can find out more about the data processed by using Mastercard in the Privacy Policy https://www.mastercard.de/de-de/datenschutz.html.

PayPal privacy policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region. You can find out more about the data processed through the use of PayPal in the Privacy Policy https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Shop Pay privacy policy

We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. The company Shopify International Limited (Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) is responsible for the European region. You can find out more about the data processed by using Shop Pay in the Privacy Policy https://www.shopify.de/legal/datenschutz.

Visa privacy policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European region. You can find out more about the data processed through the use of Visa in the Privacy Policy https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Social media

Social Media Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as telephone numbers, e-mail addresses, contact data, data on user behavior, information about your device and your IP address.
You can find more details on this with the respective social media tool used.
📅 Storage period: depending on the social media platforms used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and come into contact online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily used to carry out web analyzes. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. In this way, it is also possible for the platforms to present you with customized advertisements. For this purpose, cookies are usually set in your browser, which save data on your usage behavior.

Please note that when you use the social media platforms or our built-in elements, your data can also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or who you follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should read the respective data protection declaration of the company carefully. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you want to assert corresponding rights.

Duration of data processing

We will inform you below about the duration of the data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

You can find information on special social media platforms - if available - in the following sections.

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • "Like" button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video players
  • Group plug-in

On https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or facebook.com have visited before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not have precise information about the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also see how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update read up.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Surname: dpr
Value: not specified
Usage: This cookie is used so that the social plug-ins work on our website.
Expiry Date: after the end of the session

Surname: fr
Value: 0jieyh4321283016c2GnlufEJ9..Bde09j… 1.0.Bde09j
Usage: The cookie is also necessary for the plug-ins to function properly.
Expiry Date:: after 3 months

Annotation: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines https://www.facebook.com/policy.php.

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login process saves data about you or your user behavior and transmits it to Facebook.

To save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Surname: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Usage: This cookie is used so that the social plugin works as well as possible on our website.
Expiry Date: after 3 months

Surname: datr
Value: 4Jh7XUA2321283016SEmPsSfzCOO4JFFl
Usage: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry Date: after 2 years

Surname: _js_datr
Value: deleted
Usage: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date: after the end of the session

Annotation: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your facebook name
  • Your profile picture
  • a stored email address
  • Friends lists
  • Button information (e.g. "Like" button)
  • Birthday date
  • language
  • place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.

Klarna Checkout privacy policy

Klarna Checkout Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this below in this data protection declaration.
📅 Storage period: data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (legal obligation), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main headquarters in Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will be sent to Klarna, stored and processed, among other things. In this data protection declaration we would like to give you an overview of the data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the email address and zip code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

Which data is saved by Klarna Checkout?

As soon as you choose the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to the Klarna server and stored there. This data is saved even if you have not yet placed an order.

If you order a product or service through our shop, you have to enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for creditworthiness and identity checks:

  • Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
  • Payment information such as credit card details or your bank account number
  • Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be optionally collected, provided you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.

Klarna can also collect data itself or through third parties (such as through us or through public databases) in addition to the data mentioned above, as well as data on the goods or services that you buy or order. This can be, for example, the shipment number or the type of article ordered, but also information about your creditworthiness, your income or credit granted. Klarna can also pass on your personal data to service providers such as software providers, data storage providers or us as retailers.

When data is automatically entered in a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There, Sofort.com sets the following cookie:

Surname: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7321283016-4
Usage: This cookie stores your session ID.
Expiry Date: after ending the browser session

How long and where will the data be stored?

Klarna tries to save your data only within the EU or the European Economic Area (EEA). However, it can also happen that data is transferred outside of the EU / EEA. When that happens, Klarna ensures that data protection is in accordance with the GDPR and that the third country is in an adequacy decision by the European Union. The data is always saved as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's data protection team datenschutz@klarna.de to contact. Via the Klarna website "My data protection request" you can also contact Klarna directly.

Cookies that Klarna may use for their functions can be deleted, deactivated or managed in your browser. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

We offer in the context of contractual or legal relationships, due to legal obligations (Art. 6 Para. 1 lit. c GDPR) and on the basis of legitimate interest (Art. 6 Paragraph 1 Letter f GDPR) In addition to banks / credit institutions, they also offer the payment service provider Klarna Checkout.

We hope to have given you a good overview of data processing by Klarna. If you want to find out more about the handling of your data, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

 

Sofortüberweisung data protection declaration

Sofortüberweisung Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this below in the data protection declaration
📅 Storage period: data is stored within the legal retention period
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (legal obligation), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is an "instant transfer"?

On our website we offer the payment method "Sofortüberweisung" from the company Sofort GmbH for cashless payment. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you choose this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that enables you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with a PIN and TAN. Only a few banks still do not support this payment method.

Why do we use "Sofortüberweisung" on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use "Sofortüberweisung" as a payment system.

Which data is saved by "Sofortüberweisung"?

If you make an immediate transfer via the Sofort / Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft credit line cover the payment amount. In some cases, a check is also carried out to determine whether immediate transfers have been made successfully in the last 30 days. Furthermore, your user identification (such as the user number or contract number) is collected and stored in abbreviated ("hashed") form and your IP address. BIC and IBAN are also saved for SEPA transfers.

According to the company, no other personal data (such as account balances, sales data, availability limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN / TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After the successful payment you will be redirected to our thank you page. The following three cookies are set here:

Surname: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7321283016-5
Usage: This cookie stores your session ID.
Expiry Date: after ending the browser session

Surname: User [user_cookie_rules] Value: 1
Usage: This cookie stores your consent to the use of cookies.
Expiry Date: after 10 years

Surname: _ga
Value: GA1.2.69759879.1589470706
Usage: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate website visitors. This is a Google Analytics cookie.
Expiry Date: after 2 years

Annotation: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where will the data be stored?

All data collected are stored within the legal retention period. This obligation can last between three and ten years.

Klarna / Sofort GmbH only tries to save data within the EU or the European Economic Area (EEA). If data is transferred outside the EU / EEA, data protection must comply with the GDPR and the country must be subject to an adequacy decision by the EU.

How can I delete my data or prevent data from being saved?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.

You can manage, delete or deactivate any cookies that Sofortüberweisung uses in your browser. This works in different ways depending on your preferred browser. The following instructions show how to manage cookies in the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

We offer in the context of contractual or legal relationships, due to legal obligations (Art. 6 Para. 1 lit. c GDPR) and on the basis of legitimate interest (Art. 6 Paragraph 1 Letter f GDPR) In addition to bank / credit institutions, also the payment service provider Sofortüberweisung.

If you want to learn more about the data processing by the "Sofortüberweisung" of the company Sofort GmbH, we recommend the privacy policy at https://www.sofort.de/datenschutz.html.

Stripe privacy policy

Stripe Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize the payment process on our website
📓 Processed data: data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this in this data protection declaration
📅 Storage period: data will be stored until the collaboration with Stripe is terminated
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (legal obligation), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Stripe?

We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. In doing so, data required for the payment process is forwarded to Stripe and stored. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our webshop. Stripe takes care of the entire payment process. A big advantage of Stripe is that you never have to leave our website or the shop during the payment process and the payment is processed very quickly.

Why do we use Stripe for our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular must therefore work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe who guarantees secure and fast payment processing.

What data does Stripe store?

If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. These data include the payment method (i.e. credit card, debit cards or account number), bank code, currency, the amount and the date of payment. In the case of a transaction, your name, your e-mail address, your billing or shipping address and sometimes your transaction history can also be transmitted. These data are necessary for authentication. Furthermore, Stripe can also record your name, address, telephone number and your country in addition to technical data about your device (such as IP address) for fraud prevention, financial reporting and in order to be able to offer its own services in full.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. However, the data can be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here you will find a selection of cookies that Stripe can set during the payment process:

Surname: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456321283016-5
Usage: This cookie appears when you select the payment method. It saves and recognizes whether you are accessing our website via a PC, tablet or smartphone.
Expiry Date: after 2 years

Surname: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9321283016-1
Usage: This cookie is required to carry out a credit card transaction. To do this, the cookie saves your session ID.
Expiry Date: after a year

Surname: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Usage: This cookie also saves your ID and is used by Stripe for the payment process on our website.
Expiry Date: at the end of the session

How long and where will the data be stored?

Personal data are generally stored for the duration of the service. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to meet the legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, the data can also be stored in every country where Stripe offers services. In this way, data can also be stored outside of your country, for example in the USA.

How can I delete my data or prevent data storage?

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the Stripe team https://support.stripe.com/contact/email to contact.

Cookies that Stripe use for their functions can be deleted, deactivated or managed in your browser. This works in different ways depending on which browser you are using. Please note, however, that the payment process may then no longer work. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

We offer in the context of contractual or legal relationships, due to legal obligations (Art. 6 Para. 1 lit. c GDPR) and on the basis of legitimate interest (Art. 6 Paragraph 1 Letter f GDPR) In addition to banks / credit institutions, they also offer the payment service provider Stripe.

We have now given you a general overview of the processing and storage of data by Stripe. If you want to obtain even more and more precise information, you can use the detailed Stripe data protection declaration at https://stripe.com/at/privacy as a good source.

YouTube subscribe button Privacy policy

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters in front of a red background and the white “Play symbol” to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to call up the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to save and process your data.

If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:

Surname: YSC
Value: b9-CV6ojI5321283016Y
Usage: This cookie registers a unique ID in order to save statistics of the video seen.
Expiry Date: after the end of the session

Surname: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Surname: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes

Surname: VISITOR_INFO1_LIVE
Value: 32128301695Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Annotation: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube information, for example, on how long you have been surfing on our site, what type of browser you are using, what screen resolution you prefer or what actions you carry out.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Pinterest privacy policy

On our site, we use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with embedded Pinterest elements, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

The data protection guidelines, which information Pinterest collects and how they use it, can be found on https://policy.pinterest.com/de/privacy-policy.

Facebook privacy policy

Facebook privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as customer data, data on user behavior, information about your device and your IP address.
You can find more details on this below in the data protection declaration.
📅 Storage period: until the data is no longer useful for Facebook purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

These tools enable Facebook to expand its services and to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Analyzes also give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called "hashing" takes place before customer data is transmitted to Facebook. This means that a data record of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, "event data" are also transmitted. "Event data" means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the already mentioned comparison process, Facebook will delete the contact data again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where will the data be stored?

In principle, Facebook saves data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivate and Delete”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.

Instagram privacy policy

Instagram privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as data on user behavior, information about your device and your IP address.
You can find more details on this below in the data protection declaration.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Instagram

We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements are only given to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to the Instagram servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The collected contact data will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. That means: if you have an Instagram account or www.instagram.com visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Surname: csrftoken
Value: “”
Usage: It is highly likely that this cookie will be set for security reasons to prevent falsification of inquiries. However, we could not find out more precisely.
Expiry Date: after a year

Surname: mid
Value: “”
Usage: Instagram sets this cookie in order to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiry Date: after the session ends

Surname: fbsr_321283016124024
Value: not specified
Usage: This cookie saves the log-in request for users of the Instagram app.
Expiry Date: after the session ends

Surname: rur
Value: ATN
Usage: This is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: after the session ends

Surname: url
Value: “{“ 194.96.75.33 ″: 1901}: 1iEtYv: Y833k2_UjKvXgYe321283016 ”
Usage: This cookie is used by Instagram for marketing purposes.
Expiry Date: after the session ends

Annotation: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where will the data be stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. Data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data guidelines.

YouTube privacy policy

YouTube privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: Data such as contact details, data on user behavior, information about your device and your IP address can be saved.
You can find more details on this below in this data protection declaration.
📅 Storage period: data are generally stored as long as they are necessary for the service purpose
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is youtube

We have built in YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you call up a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we want to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Surname: YSC
Value: b9-CV6ojI5Y321283016-1
Usage: This cookie registers a unique ID in order to save statistics of the video seen.
Expiry Date: after the end of the session

Surname: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Surname: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes

Surname: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Surname: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7321283016-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years

Surname: CONSENT
Value: YES + AT.de + 20150628-20-0
Usage: The cookie saves the status of a user's consent to the use of various Google services. CONSENT also provides security to check users and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Surname: HSID
Value: AcRwpgUik9Dveht0I
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years

Surname: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Usage: This cookie stores information about your login data.
Expiry Date: after 2 years

Surname: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry Date: after 2 years

Surname: SID
Value: oQfNKjAsI321283016-
Usage: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry Date: after 2 years

Surname: SIDCC
Value: AN0-TYuqub2JOcDTyL
Usage: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiry Date: after 3 months

How long and where will the data be stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de  see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be accessed more quickly and better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) saved in your Google Account will be saved until you delete them. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that Google deletes or deactivates cookies. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

Legal basis

If you have consented that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. YouTube also sets cookies in your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, i.e. on our web server - not on the Google servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts, the Google provides free of charge. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

jQuery CDN Privacy Policy

In order to deliver our website or all of our individual sub-pages (web pages) to you on different devices quickly and easily, we use the services of jQuery CDN from the company jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). This service stores, manages and processes your personal data.

A content delivery network (CDN) is a network of regionally distributed servers that are connected to one another via the Internet. Through this network, content, especially very large files, can be delivered quickly even with large load peaks.

jQuery uses JavaScript libraries in order to be able to deliver our website content quickly. A CDN server loads the necessary files for this. As soon as a connection to the CDN server is established, your IP address is recorded and saved. This only happens if this data has not already been saved in your browser from a previous website visit.

In the data protection guidelines of StackPath it is explicitly mentioned that StackPath use aggregated and anonymized data from various services (such as jQuery) for the expansion of security and for their own services. However, this data cannot identify you as a person.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact those responsible at jQuery.

If you do not want data to be transferred, you always have the option of Java script blockers such as ghostery.com or noscript.net to install. You can also simply deactivate the execution of JavaScript code in your browser. If you decide to deactivate JavaScript code, the usual functions will also change. For example, a website doesn't load as quickly any more.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented that jQuery CDN may be used, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when recording by jQuery CDN.

We also have a legitimate interest in using jQuery CDN to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

You can find more information on data protection at StackPath at https://www.stackpath.com/legal/privacy-statement/ and to jQuery under https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

jsdelivr.com-CDN Privacy Policy

So that we can deliver our individual websites to you quickly and correctly on all different devices, we use the open source services of jsdelivr.com of the Polish software company ProspectOne, Królewska 65A / 1, 30-081, Kraków, Poland.

This is a content delivery network (CDN). This is a network of regionally distributed servers that are connected via the Internet. This means that content, especially large files, can be delivered quickly and optimally, even with large load peaks.

jsDelivr is designed to download JavaScript libraries hosted on npm and Github servers. But WordPress plugins can also be loaded, provided they are set to WordPress.org be hosted. In order to be able to provide this service, your browser can send personal data jsdelivr.com send. jsDelivr can thus collect and save user data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. In the privacy policy of jsdelivr.com it is expressly pointed out that the company does not use cookies or other tracking services.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact those responsible at jsdelivr.com-CDN.

If you want to prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) to install. Please note, however, that this means that the website can no longer offer the usual service (such as fast loading speed).

Legal basis

If you have consented that jsdelivr.com-CDN may be used, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when recording by jsdelivr.com-CDN.

We also have a legitimate interest in using jsdelivr.com-CDN to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

For more information on data processing by the jsDelivr software service, see the company's privacy policy at https://www.jsdelivr.com/privacy-policy-jsdelivr-net.

BootstrapCDN Privacy Policy

We use the Content Delivery Network (CDN) BootstrapCDN of the American software company StackPath, LLC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA.

A content delivery network (CDN) is a network of regionally distributed servers that are connected to one another via the Internet. Through this network, content, especially very large files, can be delivered quickly even with large load peaks.

BootstrapCDN works in such a way that so-called JavaScript libraries are delivered to your browser. If your browser downloads a file from the Bootstrap CDN, your IP address will be transmitted to the StackPath company during the connection to the Bootstrap CDN server.

StackPath also mentions in its own data protection declaration that the company uses aggregated and anonymized data from various services (such as BootstrapCDN) for the extension of the backup and for other StackPath services and clients. However, none of this data can identify a person.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact those responsible at BootstrapCDN.

If you want to prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) or deactivate the execution of JavaScript code in your browser. Please note, however, that this means that the website can no longer offer the usual service (such as fast loading speed).

Legal basis

If you have agreed that BootstrapCDN may be used, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it can occur when it is collected by BootstrapCDN.

We also have a legitimate interest in using BootstrapCDN to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You can find more information on data protection at StackPath and BootstrapCDN at https://www.bootstrapcdn.com/privacy-policy/.

Google Maps privacy policy

Google Maps privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as entered search terms, your IP address and also the latitude and longitude coordinates.
You can find more details on this below in this data protection declaration.
📅 Storage duration: depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, sights, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is saved by Google Maps?

In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage takes place on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Surname: NID
Value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ321283016-5
Usage: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry Date: after 6 months

Annotation: We cannot guarantee that the data stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where will the data be stored?

The Google servers are located in data centers all over the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempt at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still be protected almost certainly.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web / app activity - depending on your decision - is stored for either 3 or 18 months and then deleted. In addition, you can manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it can occur when it is collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

If you want to learn more about data processing by Google, we recommend the company's own data protection declaration at https://policies.google.com/privacy?hl=de.

Google Fonts privacy policy

Google Fonts Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: data such as IP address and CSS and font requests
You can find more details on this below in this data protection declaration.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry that your Google account details will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like.

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

Which data is saved by Google?

When you visit our website, the fonts are downloaded from a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

It should be noted, however, that information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where will the data be stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you have to go to Google support https://support.google.com/?hl=de&tid=321283016 to contact. In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=321283016. Although Google deals with data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when it is collected by Google Fonts.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

You can also click on which data is generally recorded by Google and what this data is used for https://www.google.com/intl/de/policies/privacy/ read up.

Font Awesome privacy policy

Font Awesome privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: such as the IP address and which icon files are loaded
You can find more details on this below in this data protection declaration.
📅 Storage period: files in identifiable form are stored for a few weeks
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (especially icons) is loaded via the Font Awesome Content Delivery Network (CDN). The texts or fonts and icons are displayed appropriately on every device. In this data protection declaration we go into more detail about the data storage and data processing by this service.

Icons play an increasingly important role for websites. Font Awesome is a web font specifically designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the CSS stylesheet language. They replace old picture icons. Font Awesome CDN is the easiest way to upload icons or fonts to your website. To do this, we only had to integrate a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome enables content on our website to be better prepared. In this way you can find your way around our website better and understand the content more easily. With the icons you can sometimes even replace whole words and save space. It is particularly useful when we optimize content specifically for smartphones. These icons are inserted as HMTL code instead of as an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we are also improving our loading speed with Font Awesome, because it only concerns HTML elements and not icon images. All of these advantages help us to make the website even clearer, fresher and faster for you.

What data does Font Awesome save?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world and make it possible to quickly load files from close by. As soon as you call up one of our pages, the corresponding icons are provided by Font Awesome.

In order for the web fonts to be loaded, your browser must establish a connection to the servers of Fonticons, Inc. Your IP address will be recognized. Font Awesome also collects data on which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page accessed are also transmitted.

This data is collected and stored for the following reasons:

  • to optimize content delivery networks
  • to identify and correct technical errors
  • to protect CDNs from abuse and attacks
  • to be able to calculate fees from Font Awesome Pro customers
  • to find out the popularity of icons
  • to know what computer and software you are using

If your browser does not allow web fonts, a standard font from your PC will be used automatically. As far as we are currently aware, no cookies are set. We are in contact with the data protection department of Font Awesome and will let you know as soon as we find out more.

How long and where will the data be stored?

Font Awesome also stores data on the use of the content delivery network on servers in the United States of America. However, the CDN servers are located worldwide and save user data where you are. As a rule, the data is only stored for a few weeks in an identifiable form. Aggregated statistics on the use of the CDNs can also be stored for longer. Personal data are not included here.

How can I delete my data or prevent data storage?

As far as we know, Font Awesome does not store any personal data via the content delivery networks. Unfortunately, if you do not want data about the icons used to be saved, you cannot visit our website. If your browser does not allow web fonts, no data will be transmitted or saved. In this case, the standard font on your computer is simply used.

Legal basis

If you have consented that Font Awesome may be used, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it can occur when it is collected by Font Awesome.

We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

If you want to learn more about Font Awesome and how it handles data, we recommend the data protection declaration at https://fontawesome.com/privacy and the help page under https://fontawesome.com/help.

Google reCAPTCHA privacy policy

Google reCAPTCHA privacy policy summary
👥 Affected: visitors to the website
🤝 Purpose: Optimization of our services and protection against cyber attacks
📓 Processed data: data such as IP address, browser information, your operating system, limited location and usage data
You can find more details on this below in this data protection declaration.
📅 Storage duration: depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human and not a robot or other spam software. We understand spam as any unsolicited information that comes to us electronically. With the classic CAPTCHAS, you mostly had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to check the box anymore. How this works exactly and, above all, which data is used for it, you will find out in the course of this data protection declaration.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when filling out forms on the Internet. A captcha service is a type of automatic Turing test that aims to ensure that an action on the Internet is carried out by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the difference between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but are very difficult for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human before entering the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we do all we can to protect ourselves and offer you the best possible user-friendliness. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google in order to determine whether you are really human. reCAPTCHA therefore serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" on forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

Which data is saved by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website actually originate from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged into your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. ReCAPTCHA then sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables the operation of your computer. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that save data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all possible data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is undisputed that Google uses and analyzes this data even before you click the "I am not a robot" tick. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and which data Google stores exactly cannot be found out from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Surname: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-321283016-8
Usage: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry Date: after a year

Surname: 1P_JAR
Value: 2019-5-14-12
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once.
Expiry Date: after a month

Surname: ANID
Value: U7j1v3dZa3212830160xgZFmiqWppRWKOr
Usage: We could not find out much information about this cookie. In Google's privacy policy, the cookie is used in connection with "advertising cookies" such as. B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Expiry Date: after 9 months

Surname: CONSENT
Value: YES + AT.de + 20150628-20-0
Usage: The cookie saves the status of a user's consent to the use of various Google services. CONSENT also provides security to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Surname: NID
Value: 0WmuWqy321283016zILzqV_nmt3sDXwPeM5Q
Usage: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get customized advertisements. The cookie contains a unique ID in order to collect personal settings of the user for advertising purposes.
Expiry Date: after 6 months

Surname: DV
Value: gEAABBCjJMXcI0dSAAAANbqc321283016-4
Usage: As soon as you have checked the "I am not a robot" checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to distinguish between users.
Expiry Date: after 10 minutes

Annotation: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.

How long and where will the data be stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Even after repeated inquiries, Google does not clearly state where exactly this data is stored. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of Google apply for this.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. In order to delete this data again, you have to go to Google support  https://support.google.com/?hl=de&tid=321283016 to contact.

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented that Google reCAPTCHA may be used, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data as it can occur when Google reCAPTCHA collects it.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

You can learn a little more about reCAPTCHA on Google's web developer page https://developers.google.com/recaptcha/. Google goes into the technical development of the reCAPTCHA in more detail here, but one looks in vain for precise information about data storage and data protection issues. A good overview of the basic use of data by Google can be found in the in-house data protection declaration https://www.google.com/intl/de/policies/privacy/.

Custom Google Search Privacy Policy

Custom Google Search Privacy Policy Summary
👥 Affected: visitors to the website
🤝 Purpose: to optimize our service
📓 Processed data: Data such as IP address and entered search terms are stored by Google
You can find more details on this below in this data protection declaration.
📅 Storage duration: the storage duration varies depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Google Custom Search?

We have integrated the Google plug-in for user-defined searches on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. The custom Google search allows you to transfer data from you to Google. In this data protection declaration we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer.

The plug-in for custom Google search is a Google search bar directly on our website. The search finds us on www.google.com instead, only the search results focus on our content and products or on a limited search circle.

Why are we using custom Google search on our website?

A website with a lot of interesting content often becomes so big that you may lose track of it. Over time, we have also accumulated a lot of valuable material and, as part of our service, we want you to find our content as quickly and easily as possible. Custom Google Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes it easier for you to search.

What data is saved by the custom Google search?

The custom Google search will only transfer data from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on "Enter") your IP address will be sent to Google, saved and processed in addition to the search term. Based on the cookies set (such as 1P_JAR), it can be assumed that Google will also receive data on website usage. If you use the built-in Google search function to search for content during your visit to our website and are logged into your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use the custom Google search and are not signed in with a Google account:

Surname: 1P_JAR
Value: 2020-01-27-13321283016-5
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users.
Expiry Date: after a month

Surname: CONSENT
Value: WP.282f52321283016-9
Usage: The cookie saves the status of a user's consent to the use of various Google services. CONSENT also provides security to check users and protect user data from unauthorized attacks.
Expiry Date: after 18 years

Surname: NID
Value: 196 = pwIo3B5fHr-8
Usage: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your entered search queries or your previous interaction with advertisements. So you always get customized advertisements.
Expiry Date: after 6 months

Annotation: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.

How long and where will the data be stored?

The Google servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the google servers are.
Your data is distributed on various physical data carriers. This means that the data can be accessed more quickly and better protected against possible manipulation. Google also has emergency programs for your data. If, for example, there are internal technical problems at Google and the servers no longer work as a result, the risk of service interruption and data loss remains low.
Depending on the data, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. But there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or choose to delete it after a certain period of time.
In your browser you also have the option of deactivating or deleting cookies or managing them according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of the custom Google search, the legal basis for the corresponding data processing is this consent. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through the custom Google search.

We also have a legitimate interest in using the custom Google search to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests).

We hope we were able to provide you with the most important information about data processing by Google. If you want to learn more about it, we recommend the extensive data protection declaration from Google at https://policies.google.com/privacy?hl=de.

All texts are copyrighted.

Source: Created with the Privacy generator by AdSimple